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Digital Media Strategist-2

4 months ago

New York, United States Univision communications inc Full time

ABOUT THE ROLE & TEAM:
We are looking for a Digital Media Strategist who has experience working on top tier advertising agency/brand direct clients. You have at least 2 years of digital marketing experience at a digital publisher/content platform. You will work closely with the National Advertising Sales & Marketing team, and you will oversee the digital media strategy for clients from ideation to delivery. You have experience working on large scale digital marketing programs and you have a deep understanding of online advertising, media sales and digital products.

You will report to the Manager, Digital Media Strategy

YOUR DAY-DAY:

- Strategize, execute, and manage pre
- to post-sale aspects of digital media campaigns.
- Respond to digital RFPs and develop media plans by contributing strategic/creative ideas to meet clients KPIs.
- Implement digital media plans in Operative platform.
- Optimize campaign performance to fulfill client goals.
- Request creative from agency and submit to AdOps QA & Traffic teams. Populate Agency required templates.
- Liaison with production and operations teams to ensure successful implementation of digital assets.
- Cultivate a strong trusting relationship with clients, sales, and activation partners to ensure optimal business partnership.
- Recognize needs of the overall account and effectively work with Management for solutions.
- Gather screenshots of campaign launch and send to agency/client for proof of performance.
- Provide post campaign recap deck including key highlights and future incremental opportunities.
- Provide Billing Team with necessary documents to process invoices, partner with agency to resolve discrepancies, follow through with necessary invoice revisions.

YOU HAVE:

- Bachelor’s degree or equivalent experience
- At least 2 years of experience in digital planning, buying or account management.
- Microsoft Excel proficiency with an emphasis on pivot tables & analyzing data
- Experience working with Operative or similar order management system is preferred
- Experience working with ad serving technologies (i.e., Google Ad Manager, DCM, Innovid, etc.) - is a big plus
- Fluency in Spanish language is a plus, but not a must
- Media math skills and familiarity with digital media industry terminology

Eligibility Requirements
- Willing to work from our NY office location, may consider other TU locations
- Employment/education will be verified
- Applicants must be currently authorized to work in the United States on a full-time basis

OUR BENEFITS:
TelevisaUnivision believes that a happy, well-balanced employee is what makes our culture thrive. We offer a wide selection of perks and benefits including PTO; tuition reimbursement; wellness and employee support programs; 401K; and life and other insurance plans. This is all in addition to our comprehensive and competitive health benefits package featuring medical, dental and vision coverage options.

Exact compensation may vary based on skills, experience, and location. Please note the national salary range listed in the job posting reflects the new hire salary range across levels and U.S. locations that would be applicable to the position.

Base pay Range - $65,000 to $75,000 + benefits

Univision is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.