Dmv Marketing

2 weeks ago

Richmond, United States Department of Motor Vehicles Full time

**cTitle**: DMV Marketing & Communications Director, Position No. 03465

**State Role Title**: PR & Marketing Manager III

**Hiring Range**: $105,000 - $125,000 (Commensurate with Experience)

**Pay Band**: 6

**Agency**: Department of Motor Vehicles

**Location**:COMMUNICATIONS OFFICE

**Recruitment Type**: General Public - G

**Job Duties**
- The Director of Communications and Marketing is a professional position leading external and internal communications, marketing, community engagement and stakeholder relations.
This Director supervises a small team of professionals and is responsible for developing, executing, and evaluating strategic initiatives, aligned with the agency’s mission and vision, that advance the agency’s goals.

**Responsibilities**:

- Leading all communication efforts, both internal and external
- Ensuring consistent messaging across communication channels
- Overseeing social media and news media programs
- Creating and implementing marketing strategies and public information campaigns that influence consumer behavior and enhance brand identity
- Managing projects and departmental budgets
- Collaborating with other departments and cross-functional teams
- Facilitating partnerships with other organizations to enhance the agency’s reach and reputation
- Compiling and analyzing data, tracking performance metrics, and making necessary adjustments to achieve desired outcomes
DMV, headquartered in Richmond, Virginia, serves approximately 6.2 million licensed drivers and ID card holders with over 8.4 million registered vehicles. In addition, DMV serves a wide array of businesses, including dealers, fuels tax customers, rental companies, driving schools, other state agencies, local governments, and non-profit organizations. DMV operates upon five fundamental core values: Trustworthiness, Respect, Accountability, Integrity and Teamwork (TRAIT). We don’t just talk about our core values, we live them
- **Minimum Qualifications**
- Comprehensive knowledge of media and public relations program management.
- Demonstrated ability to plan and manage multiple programs in media and public relations and public information.
- Progressively responsible professional experience in one or more communications fields.
- Experience managing staff and/or teams.
- Demonstrated ability to manage budgets and contracts.
- Experience managing projects.
- Demonstrated ability to communicate effectively orally and in writing; to establish and maintain effective working relationships; and to provide guidance and recommendations to agency leaders.
- Experience in social media planning and execution.

**Additional Considerations**
- Experience in video production.

**Special Instructions**

As a condition of employment, DMV will be alerted of any convictions for moving violations, including suspension of license.

**Contact Information**

Name: DMV Employment

Phone: (804) 367-0528

Note**: Applicants who received a Certificate of Disability from DARS or DBVI dated between April 1, 2022- February 29, 2024, can still use that COD as applicable documentation for the Alternative Hiring Process.

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Each agency within the Commonwealth of Virginia is dedicated to recruiting, supporting, and maintaining a competent and diverse work force. **Equal Opportunity Employer

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