Director of Product Management
1 month ago
**Overview**:
As the Director of Product Management & Development, you will lead the Product Management & Development group, which is responsible for the product strategy and life cycle management of TDS Telecom's full retail product portfolio (annual revenues ~ $1 billion). This includes Residential and Commercial product lines, Wireline and Cable business units, Broadband, Video, Voice and all related retail product sets. The Director is responsible for providing leadership and direction to a team that is accountable for the following activities:
**Product plan development**: Development of the product strategy and management plan for each major product category.
**Product Performance**: Measures and monitors how each product is performing in the hands of our customers.
**Operational Metric Ownership**: Closely monitors subscriber activity for sales, churn and ARPU-results (including COGS) and continually compares results to target metrics to meet revenue and OCF expectations. Initiates corrective action where needed.
**Business case development**: Develops business cases in partnership with the Finance team to determine profitable locations for new market rollouts and for product extensions.
**Subject Matter Expert**: Acts as the SME on products and services. Coordinates support from Government & Regulatory Affairs (GRA) on product and pricing matters for regulated products/services.
**Product Training**: Identifies product training support requirements and work with appropriate resources to develop training curricula.
**Product Advisory Committee**: Manages the "Gated Product Development Process" to gain approval and successful product extensions and launches.
In this position, you will have responsibility for unit and revenue growth as well as overall product profitability for all products for the cable and wireline business units.
The pay range listed for this position represents the low and high end of the base compensation range. The actual offer amount will carefully consider multiple factors, such as relevant skills, qualifications, work experience, location and/or competencies that align with the specified role. Certain positions are eligible for additional forms of compensation such as bonuses and equity awards.
About TDS
**Responsibilities**:
Lead the overall development and direction of product management, product development, developing plans, standards and policies for residential product lines and managing product life cycles. This includes, but is not limited to:
Developing strategy and product plans for each product line; key responsibility to communicate strategy and plans to leaders across the organization to ensure alignment.
Strategically determining and setting prices to maximize revenues, while increasing penetration rates.
Developing revenue budgets, quarterly forecasts and long-term forecasts for all marketing, sales and contact center operations (MSCO) product lines.
Developing new sources for revenue generation via bundles/packaging of product/services, new products, market expansion, etc.
Partnering with Product Marketing and Sales in articulating the value proposition of the company’s products, providing key content, and collaborating on go-to-market activities to ensure maximum market impact is achieved when introducing new solutions, promotions or product enhancements.
Establishing, measuring, analyzing and reporting key performance targets and creating programs to meet/exceed those targets.
Managing overall profitability (Revenue, OpEx and CapEx) for all marketing, sales and customer operations (MSCO) product lines and ensuring systems and processes are in place to measure product line profitability.
Performing and/or working with Field Marketing, and Consumer/Commercial Marketing teams to perform competitive research and analysis for product strategies.
Determining feature/product rollout at each market via business case development; follow-up analysis to determine adherence to business case.
Maintaining a solid understanding of the business, brands, markets, customers, as well as industry and competitive trends, developments, intelligence, etc.
Working with influence to all functions across the organization to drive better results, increased revenues and/or lower costs by improving the customer experience, driving increased customer value and/or lowering the cost structure.
Identify, analyze and present new revenue producing products and services in a systematic manner to ensure that all new product development initiatives are run through the entire gated product development process and tracked through the Clarity tool.
Supervise product management staff.
Build and maintain strategic partnerships with vendors, drawing upon vendor resources and support for product development and sales strategies. Negotiate vendor contracts.
Work with Marketing and Field Marketing during research and analysis of new products / services. Manage transition of new products or services i
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