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Digital Marketing Manager

3 months ago

Arlington, United States American Retirement Association Full time

Reporting to the Director of Digital Marketing, the Digital Marketing Manager is responsible for ensuring the optimization of digital assets in marketing efforts to increase and enhance engagement with association audiences using effective marketing strategies.

**Duties and responsibilities include**:
3. Cross-Department Collaboration: Work across departments to acquire send/suppression lists for each message. Assist in the execution, monitoring, and reporting of marketing campaigns. Work with the Director of Digital Marketing to support the association's online presence.

4. User Journey and Conversion Optimization: Track the user journey from prospect acquisition to purchase using DXP tools and suggest changes to improve yield. Monitor the results of digital marketing efforts, and report successes or shortcomings to the director of Digital Marketing.

5. Digital Marketing Strategy: Coordinate with the Director of Digital Marketing to assess and improve the overall digital marketing strategy. Perform other duties as assigned related to improving and expanding the association's digital presence.
- Data-driven, analytical, creative, and detail-oriented, with superior written and verbal communication abilities.
- Highly adaptable to a constantly changing marketing world and always looking for opportunities to grow, evolve, and drive results.
- Familiar with online marketing strategies and marketing channels.
- 1-3 years of experience in a similar role, or through internships and/or relevant college coursework.
- Experience with website analytics using a variety of analytics tools including Google Analytics 4.
- Experience in search engine marketing (SEM) and SEO preferred.
- Experience working with popular keyword tools (_e.g.,_ Google, WordTracker, Keyword Discovery, etc.).
- Proficiency in Microsoft Office Suite, Association Management Systems, and Content Management Systems.
- Effective organization, planning, and reporting skills, with a strong attention to detail.
- Capacity to communicate with tact and professionalism.
- The ability to develop a path toward problem solving and manage the process to completion.
- Strong multi-tasking skills with a comfort in maintaining multiple, often conflicting, priorities.
- The ability to work autonomously with initiative.

**About American Retirement Association**:
The American Retirement Association, a non-profit professional association, has a long and storied reputation that dates back to its founding in 1966 as the American Society of Pension Actuaries. Today, its 34,000+ members include every type of pension professional - from business owners, actuaries, consultants, and administrators, to insurance professionals, financial advisors, accountants, attorneys, and human resource managers. While American Retirement Association members come from all corners of the country, representing every part of the industry, they are all united by their belief in and commitment to the private workplace retirement system.

The American Retirement Association’s mission is to empower retirement professionals to build a stronger workplace retirement system for Americans through information, education, and advocacy.

**Employee Benefits**:
The American Retirement Association offers its full-time employees a robust benefits package that includes:

- Medical, Dental & Vision Insurance
- Life Insurance
- Short-Term & Long-Term Disability Insurance
- Profit Sharing 401(k) Plan
- Defined Benefit Pension Plan
- Health Savings Account
- Flexible Spending Account
- Eleven Paid Holidays
- Eighteen Days of Paid Time Off
- Two Hours of Personal Leave Per Month
- Parental Leave
- Hybrid Work Arrangement (Telework on Mondays and Fridays)
- Commuting/Telework Benefits
- Employee Assistance Program
- Membership in Pryor+ Learning Management System
- Membership in Experian My Financial Expert
- Membership in Calm App
- Worldwide Travel Assistance Program
- Will Preparation Services

**To Apply**:

- American Retirement Association is an Equal Opportunity Employer. American Retirement Association provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws._

Pay: $75,000.00 - $80,000.00 per year

**Benefits**:

- 401(k)
- 401(k) matching
- Dental insurance
- Employee assistance program
- Flexible spending account
- Health insurance
- Health savings account
- Life insurance
- Paid time off
- Parental leave
- Retirement plan
- Vision insurance

Schedule:

- Monday to Friday

**Experience**:

- Digital marketing: 1 year (required)

Ability to Commute:

- Arlington, VA 22203 (required)

Ability to Relocate:

- Arlington, VA 22203: Relocate before starting work (required)

Work