Digital Marketing Manager

4 weeks ago

Arlington, United States Gecko Hospitality Full time
Job DescriptionJob Description

Job Title: Hotel Digital Marketing Manager


Location: Dallas-Fort Worth, TX (Possibly Hybrid)


Salary: $80K - $90K


About Us:We pride ourselves on delivering exceptional hospitality experiences. With a commitment to excellence and innovation, we are looking for a dedicated and experienced Hotel Digital Marketing Manager to join our team and drive our online presence to new heights.


Job Summary: The Hotel Digital Marketing Manager will be responsible for developing and implementing comprehensive digital marketing strategies to enhance the hotel's online visibility, attract and engage potential guests, and drive bookings. This role requires a strategic thinker with a deep understanding of the digital landscape, a knack for creative content, and the analytical skills to measure and optimize performance.


Key Responsibilities:


Develop and Implement Digital Marketing Strategies:

oCreate and execute digital marketing campaigns across various channels, including SEO, SEM, email marketing, and display advertising.

oCollaborate with the marketing team to align digital strategies with overall marketing goals and brand guidelines.


Manage Social Media Platforms:

oOversee the hotel's presence on social media platforms such as Facebook, Instagram, Twitter, and LinkedIn.

oDevelop and curate engaging content to build a strong online community and foster guest interaction.


Optimize Online Presence:

oEnsure the hotels website is optimized for search engines (SEO) and user experience.

oImplement and manage PPC campaigns to drive targeted traffic and conversions.

Analyze Performance Metrics:

oMonitor, analyze, and report on digital marketing performance using tools such as Google Analytics, SEMrush, and social media insights.

oIdentify trends and insights to optimize spend and performance based on data-driven decisions.


Content Creation and Management:

oDevelop high-quality, relevant, and engaging content for the hotel's blog, social media, and other digital platforms.

oCollaborate with designers, photographers, and videographers to produce compelling visual content.


Required Skills:

Strong understanding of SEO, SEM, and PPC strategies.

Proven experience in managing social media platforms and creating engaging content.

Proficiency in digital marketing tools such as Google Analytics, AdWords, and social media management tools.

Excellent communication and interpersonal skills.

Strong analytical skills with the ability to interpret data and make informed decisions.

Creativity and innovation in developing digital marketing campaigns.

Ability to work effectively in a fast-paced, dynamic environment.


Qualifications:

Bachelors degree in Marketing, Communications, or a related field is preferred.

Minimum of 3-5 years of experience in hotel digital marketing with Multi-Brands, preferably within the hospitality industry.

Demonstrated success in developing and executing digital marketing strategies that drive business results.


Why Join Us?

Be part of a dynamic team dedicated to providing outstanding hospitality experiences.

Opportunity to work in a creative and innovative environment.

Competitive salary and benefits package.

Continuous professional development and growth opportunities.


Application Process: If you are a strategic thinker with a passion for digital marketing and a drive to succeed in the hospitality industry, we would love to hear from you.


Please submit your resume and a cover letter detailing your relevant experience and why you are the perfect fit for this role to jay@geckohospitality.com


Join us and make a difference in the world of hospitality through innovative digital marketing



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