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Vp, Consumer Product Propositions

3 months ago

New York, United States Dow Jones Full time

**VP Consumer Product Propositions**

The Marketing team is responsible for growing the subscriber base of Dow Jones products globally, across The Wall Street Journal, Barron's, MarketWatch and Investor's Business Daily. Within the Marketing org, this role sits on the Subscription Strategy team. Our team ho set plans and priorities for each line of business and the key strategic focus areas, and manage the subscription P&L to deliver on circulation volume and revenue targets.

The VP, Consumer Product Propositions role will help to manage consumer bundling propositions for Dow Jones and external brands. You will identify customer needs and the larger business objectives for bundle propositions then articulate and implement the vision across teams to successfully meet business targets.

Reports to:
SVP Marketing & Subscription Strategy

You Will:

- Conduct market and audience assessments to Identify customer needs.
- Develop plans to address customer needs through product propositions to help meet subscription volume and revenue targets.
- Create and socialize strategic plans for proposition development and go to market, including detailed functional requirements, project plans and KPIs.
- Work collaboratively within the subscriptions organization and cross functionally with product, technology, legal, customer service, customer insights and finance.
- Manage the development of new bundle product propositions from ideation to launch.
- Develop and execute go-to-market plans for new product launches, including positioning, messaging, and promotional strategies
- Manage a team focused on the bundle business.
- Oversee the subscription budget targets for bundles in conjunction with the subscription strategy brand verticals.

You Have:

- A bachelor's degree and 17+ years experience working in brand management, product management and/or marketing (Media or publishing experience is a plus)
- Excellent communication skills to articulate a vision, negotiate with stakeholders and motivate others.
- Ability to develop strong relationships with multiple stakeholders and collaborate effectively with other teams across the business.
- Prior team leadership experience.
- Excellent project management to keep teams to a tight deadline and work across time zones.
- Ability to read and interpret data as it pertains to key metrics in order to inform decisions.

Business Area: Dow Jones - CMO - Marketing

Job Category: Marketing & Product Management

Union Status:
Non-Union role

Pay Range: 140,000 - 450,000

Pay-for-performance is a key element in our strategy to attract, engage, and motivate talented people to do their best work. Similarly to salary, for bonus eligible roles, targets are set based on a variety of factors including competitive market practice.

For benefits eligible roles, in addition to cash compensation, the company provides a comprehensive and highly competitive benefits package, with a variety of physical health, retirement and savings, caregiving, emotional wellbeing, transportation, and other benefits, including "elective" benefits employees may select to best fit the needs and personal situations of our diverse workforce..

Since 1882, Dow Jones has been finding new ways to bring information to the world’s top business entities. Beginning as a niche news agency in an obscure Wall Street basement, Dow Jones has grown to be a worldwide news and information powerhouse, with prestigious brands including The Wall Street Journal, Dow Jones Newswires, Factiva, Barron’s, MarketWatch and Financial News.

This longevity and success is due to a relentless pursuit of accuracy, depth and innovation, enhanced by the wisdom of past experience and a solid grasp on the future ahead. More than its individual brands, Dow Jones is a modern gateway to intelligence, with innovative technology, advanced data feeds, integrated solutions, expert research, award-winning journalism and customizable apps and delivery systems to bring the information that matters most to customers, when and where they need it, every day.

Req ID: 42101