Associate Director

2 weeks ago

San Bernardino, United States California State University, San Bernardino Full time

**Associate Director (Administrator I), Digital Brand Strategy**
**California State University, San Bernardino**

**Job No**: 540513

**Work type**: Management (MPP)

**Categories**: MPP, At-Will, Full Time, Marketing/Communications, On-site (work in-person at business location)**Job Summary**:
The Associate Director of Digital Brand Strategy is pivotal in enhancing CSUSB's digital presence, ensuring content aligns with the brand identity and advances strategic goals. Operating under the Associate Vice President of Strategic Communication's general direction, this role provides daily leadership for creative content strategies within the Office of Strategic Communication (OSC). Collaborating closely with the full OSC team, the primary focus is conceiving and overseeing high-quality digital content across various platforms in line with CSUSB's communication strategies. From managing impactful digital content to driving creative branding initiatives, this role maintains high standards of creativity, strategic alignment, and innovation. It also supervises a team of digital media and content creators, necessitating an understanding of digital brand strategy and storytelling fundamentals.

**Responsibilities include, but are not limited to**:
Team Leadership and Supervision:

- Manage and monitor daily work operations and actively provide assistance or direction to staff as necessary.
- Manage and supervise the digital Office of Strategic Communication (OSC) staff to turn strategy and insights into visuals and campaigns that support identified OSC goals and objectives.
- Cultivate collaboration, mutual understanding and teamwork to ensure team members are aligned with office goals and objectives and support strategic initiatives.
- Direct creative briefings/brainstorming to ensure projects conform to CSUSB approved branding and editorial style guidelines.
- Administer the entire digital asset life cycle, from ideation through post-production, to distribution and archiving.
- Supervise the development and maintenance of asset metadata models incorporating industry standard and our unique requirements.

Strategy Development:

- In collaboration with the Director of Strategic Communication & Brand Management, define and refine the CSUSB's digital brand, content, and storytelling strategies to create a unified and compelling digital narrative that resonates with our target audience(s) and reinforces CSUSB's brand identity.
- Identify target audiences, market positioning, and key content themes and brand messages.
- Analyze industry trends and competitor content strategies to inform decision making.
- Manage the development of comprehensive digital strategies to craft and repurpose key CSUSB branding and positioning messages, reaching all identified internal and external stakeholders through CSUSB media channels.
- Stay updated on industry trends, emerging technologies, and best practices in digital marketing and branding.
- Recommend and implement innovative strategies to assist the Director to remain at the forefront in the digital landscape. Stay immersed in CSUSB's digital environment to gain a thorough understanding of internal and external departmental needs.

Content Creation Management:

- Supervise the creation of high-quality digital branded content, including graphics, videos, written content, and interactive media, ensuring it is engaging, relevant and aligns with the brand's messaging and objectives.
- Manage SEO efforts to improve the brand's visibility and reach.
- Ensure that all digital content and campaigns adhere to CSUSB brand and editorial standards across all digital touchpoints.
- Stay current on best practices for digital content production and marketing in higher education.
- Analyze monthly reports and yearly KPIs for digital initiatives to make data-informed assessments of content effectiveness and refine content strategy changes as needed to meet short
- and long-term goals and objectives.

Social Media Management:

- Develop and manage a social media strategy that supports CSUSB strategic initiatives and brand goals.
- Monitor and analyze social media metrics and engagement to make data-driven decisions to optimize content and improve audience engagement.
- Monitor and analyze content performance metrics, including website traffic, engagement rates and conversion rates.
- Manage and optimize digital advertising campaigns, including social media advertising, pay-per-click (PPC) and display advertising.
- Prepare for and respond to digital crises or reputation management issues that may arise online.

Client Services and Collaboration:

- Foster a culture of collaboration with internal campus partners to identify digital storytelling content.
- Provide excellent client service and support as it relates to digital content.
- Serve as a key contact and consult with clients on various digital communications projects.
- Attend CSUSB committees/meetings as needed to build censuses and provide sup

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