Director, Influencer Lead

2 weeks ago

New York, United States Pfizer Full time

Why Patients Need You

Through the power of our seven portfolios, we have an unparalleled opportunity to learn faster, act quicker, and be bolder. Whether you are responsible for leading commercial strategies or supporting the development and implementation, your role can transform the way we bring our products to get them into the hands of patients faster and with more impact.

What You Will Achieve

Do you excel in building something from the ground up? Join our newly established Earned Media and Partnerships organization within the Chief Marketing Office to:

- Develop an Influencer center of excellence across Pfizer’s commercial organization
- Build and manage holistic online influencer strategy (KOL, patient, celeb) for commercial organization
- Create consistent approach to engaging, contracting and activating influencers across commercial organization and aligned with our corporate affairs strategy
- Manage the process and strategy for how we nurture influencer relationships
- Find synergies across brands and therapeutic areas for influencer engagement and activation
- Manage budget for earned media and partnerships team
- This highly visible role will be a key member of the Earned Media and Partnerships team; partnering closely with cross-functional team members across the Chief Marketing Organization, Corporate Affairs and Brand teams

How You Will Achieve It
- Responsibility for driving influencer strategy for Pfizer’s commercial organization to support our therapeutic areas and business priorities
- Implement influencer strategies connecting audiences to our therapeutic areas
- Partner with our corporate affairs team, media planning team and brand teams to plan and activate influencer plans
- Build and maintain first for Pfizer commercial organization’s center of excellence for influencer engagement including identification of influencers, assessment of influencers, engagement and contracting and measurement of Influencer impact
- Oversee the end-to-end management of influencer campaigns - content creation, channel distribution, channel strategy and measurement of impact
- Relationship management with top influencers, managers, agents
- Collaborate with and lead agency and vendor partners for execution of influencer activations
- Ensure compliance with all regulations and guidelines for influencer partnerships in the pharmaceutical space
- Have an up-to-date knowledge of the latest trends, platforms and best practices for influencer campaigns
- Deep understanding of influencer engagement and how to compliantly partner
- Takes appropriate risks to challenge the status quo
- Has the ability to lead unique and complex projects
- Acts independently on self-initiated projects and spots opportunities for improvement without being directed to do

**Qualifications**:
Must-Have
- Bachelor's degree
- 10+ years of Influencer experience either in-house or at the agency setting
- Strong understanding of social media platforms, influencer marketing and listening tools
- Strong examples of past work executing end-to-end influencer campaigns
- Strong relationships management skills in nurturing relationships with influencers directly on behalf of a major brand
- Strong project management skills
- Growth mindset and ability to build something new in a white space
- Excellent written skills
- Strong understanding of the legal and compliance regulations in the influencer marketing space
- Background on digital and social communications to drive therapeutic area / brand awareness and visibility
- Experience working with organizations going through transformations is a plus
- Compelling communication skills
- Aptitude for convincing others (internally and externally) of the value of their ideas
- Exceptional interpersonal skills andmastery of working in a matrix environment
- Must be able to both drive strategy and execute with speed and high quality
- Role model for the PFE Values (Courage, Excellence, Equity and Joy)
- Executive presence and ability to interact and influence effectively with all levels of the organization

Nice-to-Have
- Master's degree

Additional Job Information:
Last Date to Apply: April 30, 2024

Relocation assistance may be available based on business needs and/or eligibility.
Sunshine Act
Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care provider’s name, address and the type of payments or other value received, generally for public disclosure. Subject to further legal review and statutory or regulatory clarification, which Pfizer intends to pursue, reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act. Therefore, if you are a licensed physician wh

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