Art Director

4 days ago

Costa Mesa, United States Z Supply Inc. Full time

Z SUPPLY is an established California lifestyle brand that is leading the space for casual, comfortable style. Located in the heart of Orange County, we are passionate about staying true to our roots and living a life of good vibes in and out of the office. We have an exciting new opportunity for an experienced ART Director to join our Creative & Marketing teams.

**Position Title: ART DIRECTOR**

**Department: Creative / Marketing**

**Position Type: Full Time / Salary Exempt**

**Reporting To: VP of Brand & Digital**

**Location: Z SUPPLY Headquarters**

**Job Type: Hybrid / 4 days in office / 1 day remote**

**JOB OVERVIEW**

The Art Director at Z SUPPLY plays a pivotal role in shaping the brand's visual identity and storytelling across various platforms. With a focus on 360-degree campaign creative execution, the role involves leading a team in bringing to life compelling concepts and assets for both digital and physical channels, ensuring alignment with the brand's identity and maintaining typography excellence.

Guideline development is a key aspect, where the Art Director leads the creation of comprehensive design systems and style guides. They oversee cross-channel implementation, ensuring a seamless brand experience, and collaborate closely with marketing and design teams.

Strong managerial skills are essential, providing clear direction, fostering a collaborative environment, and identifying opportunities for skill development. Expect close collaboration with internal and external stakeholders.

Our Art Director keeps abreast of industry trends, evolving the brand image accordingly, and ensures quality assurance throughout the production process. Additionally, they manage freelance relationships and provide supplemental production oversight when needed.

This role demands not only a strong artistic vision and hands-on creative skills but also exceptional leadership qualities to drive the team towards excellence, performance, and efficiency, while fostering individual career growth.

**POSITION DUTIES / RESPONSIBILITIES**

**Creative Execution**
- Hands-on leader for all graphic design members in the execution of the creative concept and creative assets across all brick-and-mortar and digital channels (360 marketing campaigns).
- Work alongside Creator Director to assist the development of creative storytelling concepts for campaigns
- Assist the development of creative storytelling concepts for seasonal campaigns, capsule collections, and collaborations across all touchpoints
- Ensure alignment with the brand's identity
- Image selection - campaign, studio, influencer
- Typography excellence and layout design across all channels (including digital & brick and mortar)
- Asset execution may include photography & video across all channels, including lofi video and UGC

Photography work may include art direction, making selects (studio and location shoots), retouching direction, retouching work, and cropping when needed.

**Guideline Development**

**Cross-Channel Implementation**
- Oversee the practical iteration of creative content across various channels, ensuring a seamless and consistent brand experience in both physical and digital spaces.
- Collaborate closely with marketing and design teams to integrate creative concepts into tangible and effective messaging.
- Maintain brand consistency/brand thread across all channels from web to TikTok

**Team Management**
- Manage and lead a graphic design team, providing clear direction, priorities and fostering a collaborative environment.
- Guide team members in the execution of creative projects, ensuring high-quality deliverables across all channels.
- Identify individual strengths within the team and provide mentorship and opportunities for skill development.
- Foster a culture of excellence, encouraging continuous improvement, and helping team members develop their careers.

**Collaboration and Relationship Building**
- Work in close harmony with CMO, VP of Brand + Digital, and Creative Director(s) to lead the design process and realize the creative vision.
- Collaborate with external collaborators, agencies, and internal departments to build successful creative and practical partnerships
- Establish and communicate guidelines for collaboration, ensuring consistency in brand messaging and creative assets.
- Attend and lead weekly meetings with other departments to ensure the quality of messaging and identify opportunities for the creative team.
- Engage in collaborative brainstorming with the creative, social, e-commerce, UX, and technology teams to ensure your designs not only meet but surpass expectations.

**Brand Evolution and Trend Awareness**
- Evolve our brand image in alignment with brand book, brand ideas as well as market trends through continuous research and adaptation.
- Lead the team in staying abreast of design, digital and social media trends and incorporating relevant elements into creative concepts.

**Quality Assurance**
- Ensure

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