Vp, Digital Adoption

Are you interested in being part of a team that is working to transform and do things differently? If so, LPL Financial is the place for you

Excited to learn more? If so, then this could be the role for you

LPL Financial (Nasdaq: LPLA) was founded on the principle that the firm should work for the advisor, and not the other way around. Today, LPL is a leader* in the markets we serve, supporting more than 18,000 financial advisors, 800 institution-based investment programs and 450 independent RIA firms nationwide. We are steadfast in our commitment to the advisor-centered model and the belief that Americans deserve access to personalized guidance from a financial advisor. At LPL, independence means that advisors have the freedom they deserve to choose the business model, services, and technology resources that allow them to run their perfect practice. And they have the freedom to manage their client relationships, because they know their clients best. Simply put, we take care of our advisors, so they can take care of their clients.

**Job Overview**:
As the VP of Digital Adoption & Transformation, you will be responsible for developing and executing a comprehensive strategy to drive widespread adoption and continuous improvement of our digital quick help tools. You'll lead a talented team focused on empowering employees and clients with the knowledge and skills to leverage these tools effectively, fostering a culture of digital fluency across the organization. This role requires a strategic mindset, data-driven decision-making, and exceptional leadership to navigate change and inspire enthusiasm for digital adoption.

**Responsibilities**:

- Analyze usage data to identify areas for improvement in tool adoption.
- Develop and implement a data-driven digital adoption strategy to maximize tool utilization.
- Champion user-centric design principles to ensure ongoing improvement of the tools.
- Build and lead a high-performing team with expertise in training, change management, and data analysis.
- Foster a collaborative and inclusive environment that prioritizes continuous learning and growth.
- Establish clear performance metrics and track team progress towards achieving digital adoption goals.
- Partner with product and technology teams to ensure the tools meet user needs and continuously evolve.
- Gather user feedback and translate it into actionable insights for product development and feature updates.
- Champion a "user-centric" approach to technology development within the organization.
- Develop and implement initiatives to cultivate a culture of digital adoption and innovation.
- Partner with leadership to address resistance to change and build buy-in for the digital transformation journey.
- Track and measure the impact of digital adoption on key business metrics.

**What are we looking for?**

We want **strong collaborators who can deliver a world-class client experience**. We are looking for people who thrive in a **fast-paced environment, are client-focused, team-oriented**, and are able to execute in a way that encourages **creativity **and **continuous improvement**.

**Requirements**:

- Bachelor's Degree
- 10+ years of experience leading and managing teams within a technology or user experience context.
- Proven track record of developing and implementing successful digital adoption strategies.

**Core Competencies**:

- Strong understanding of adult learning principles and effective training methodologies.
- Excellent communication, presentation, and interpersonal skills.
- Ability to think strategically, analyze data, and make data-driven decisions.
- Passion for technology and its potential to empower individuals and organizations.
- Experience collaborating with cross-functional teams across departments.

**Pay Range**:
$119,120-$178,680/year

Actual base salary varies based on factors, including but not limited to, relevant skill, prior experience, education, base salary of internal peers, demonstrated performance, and geographic location. Additionally, LPL Total Rewards package is highly competitive, designed to support your success at work, at home, and at play - such as 401K matching, health benefits, employee stock options, paid time off, volunteer time off, and more. Your recruiter will be happy to discuss all that LPL has to offer

**Why LPL?**:
At LPL, we believe that objective financial guidance is a fundamental need for everyone. As the nation’s leading independent broker-dealer, we offer an integrated platform of proprietary technology, brokerage, and investment advisor services. We provide you with a work environment that encourages your creativity and growth, a leadership team that is supportive and responsive, and the opportunity to create a career that has no limits, only amazing potential.

We are **one team on one mission.** We take care of our advisors, so they can take care of their clients.

Because our company is not too big and not too small, you can seize the op