Communications Specialist

2 weeks ago

Vista, United States City of Vista, CA Full time

**Position**:
**_2.5% increase coming with new Fiscal Year effective 07/01/2024*_**

**_ **This position will be filled pending City Council approval and start no earlier than 07/01/2024**_**

**DEFINITION**

Under general supervision, the Communications Specialist develops and implements communications and marketing efforts assigned programs and special events. This position will coordinate the City’s social media presence with the communication team by developing and creating content campaigns and encouraging resident participation in a variety of City programs, services, processes, and events.
**CLASS CHARACTERISTICS**

**Examples of Essential Functions**:
Develop and implement digital marketing strategies using organic and paid media that create awareness and encourage participation in various City functions, including, Recreation and Community Services programs and special events (adult and youth sports, parks and facilities rental opportunities, Independence Day Celebration, and Movies in the Parks); parks and trails experiences; special events coordinated by the City Manager’s department (Halloween, Summer FunFest, and others); propose and implement partnership with organizations and agencies with a goal of increasing participation in City programs and events within niche markets and communities; and prepare reports that measure the effectiveness of each campaign.

Serve as a digital storyteller for the City in creating organic and paid social media content that promotes programs, resources, services, and events for departments and divisions across the City organization. Produce creative and engaging content using video and photography (primary emphasis will be on utilizing social media video on Instagram, Facebook, YouTube, and any other relevant platforms). Monitor social media channels, respond to questions and concerns and bring issues that need to be addressed to the attention of the Communications Officer. Collaborate with departments and divisions to craft social media responses as needed. Provide monthly reports on each channel’s growth, reach, and engagement.

Serve as one of the Communication office’s photographers and videographers to create digital assets for use on City social media, publications, websites, and other platforms.

Collaborate with the Communications Officer and other members of the City Manager’s Department in the planning and execution of special events (Halloween, Movies in the Park, Summer FunFest, and others).

Collaborate with the Communications team in conceptualizing, designing, and implementing an annual campaign promoting Vista as a destination in the summer. Promote and market as a package Vista’s vibrant summer venues, activities, and special events (the Moonlight Amphitheatre, the Wave Waterpark, Movies in the Park, Summer FunFest, the Independence Day Celebration, summer camps, parks experiences, trails, and other elements make the summer experience in Vista unique).

The Communications Specialist will be required to work as a Communications team member in the City’s Emergency Operations Center during city-wide emergencies.

**Minimum Qualifications**:
**KNOWLEDGE OF**:

- Principles, practices, and techniques of marketing, public relations, and communications;
- Methods and techniques of writing, advertising, graphic arts, audio-visual production, and photography;
- Federal, State, and local laws and regulations governing public communications, cable broadcasting, and marketing;
- Political issues, community development issues, laws and legislative developments of importance to the community and government agencies;
- Public information programs.

**SKILL IN**:

- Social media content production, including video, photography, editing, and creative copywriting;
- Microsoft Office tools;
- Website design and management.

**ABILITY TO**:

- Communicate effectively, orally and in writing, with clients, staff, management, elected officials, business representatives, consultants, and vendors.
- Be self-motivated, have a creative mindset, be detailed-oriented;
- Design, coordinate, and implement effective digital marketing and storytelling, public relations, and communications programs;
- Analyze and determine effective strategies for communications ideas, messages, and events;
- Research, evaluate, write, and edit reports, studies, speeches, memos, correspondence, news releases, and other forms of communications;
- Prepare and present information in a clear, concise, and informative manner at public meetings or forums;
- Exercise tact and diplomacy in all oral and written communications;
- Narrate and present live information for various media platforms;
- Prepare regular and accurate activity and cost reports;
- Train, coordinate, supervise, and evaluate the work of technical and administrative staff given particular projects;
- Oversee the work of vendors and consulting firms;
- Plan, coordinate, organize, and prioritize projects in order to meet pr

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