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Marketing Manager

3 months ago

Norfolk, United States Instant Systems Inc Full time

Marketing Manager (MM) is a key role that requires knowledge of, skills to create, and proven ability to execute on targeted marketing plans. The MG is not only a strategist but also a hands-on creator and executor, someone who revels in being involved in both high-level discussions/strategy as well as detailed execution. This role requires a blend of creativity and analytical skills to create and implement effective marketing strategies that increase brand awareness and sales. There may be up to 15% travel required.

**Responsibilities**:

- Develop and execute comprehensive marketing strategies to achieve sales goals.
- Create impactful content that accurately communicates product information and promotes the brand.
- Direct and execute on various marketing initiatives including creating visual content such as photos, videos, logos, and infographics.
- Manage and participate in trade shows, conferences, and other events.
- Draft and distribute press releases; identify and leverage press opportunities.
- Implement and monitor effective social media strategies.
- Ensure all messaging and content align with company branding and business objectives.
- Measure, analyze, and drive growth through various marketing channels.
- Plan and deliver an integrated strategic vision for marketing.
- Lead creative marketing campaigns and assist in various marketing activities including content optimization and advertising.
- Analyze marketing data to inform future strategies.
- Maintain the company?s online presence and manage digital inquiries.
- Uphold company?s brand standards across all communication mediums.
- Create and edit corporate communications including presentations, newsletters, and media kits.
- Conduct or manage market research to understand customer behavior and trends.
- Liaise with external vendors for promotional events and campaigns.
- Collaborate with internal teams for coordinated marketing efforts.
- Develop and present training materials on marketing and branding campaigns.
- Manage internal marketing personnel as well as outside contractors.

**To be considered you will need**:

- Bachelor?s degree in Marketing or relevant field.
- Minimum of 3 years of relevant work experience.
- Thorough understanding of marketing elements and platforms (including traditional and digital marketing such as SEO/Social Media) and marketing research methods
- Knowledge of HTML, CCS, PHP, WordPress, and web development tools (Preferred not essential)
- solid company-centric ideology.
- creative problem-solving skills.
- the ability to balance multiple priorities.
- core values of honesty and respect.
- a thirst for learning.
- the desire to be challenged.
- to be a Self-manager, self-starter, and self-motivator.
- to see things to completion.

**You will thrive if you**:

- enjoy an autonomous work environment.
- have a LEAN mindset.
- are the first person to help.
- seek out opportunities to bring added value.
- want to make a difference.
- Applicants for this position must successfully pass a background and drug screening. It is impossible to list every requirement for, or responsibility of, any position. Similarly, we cannot identify all the skills a position may require since job responsibilities and the Company's needs may change over time. Therefore, the above job description is not comprehensive or exhaustive. The Company reserves the right to adjust, add to or eliminate any aspect of the above description. The Company also retains the right to require all employees to undertake additional or different job responsibilities when necessary to meet business needs._