Manager, CRM Strategy

4 weeks ago

Chicago, United States Epsilon Full time

**Job Description** Key Responsibilities**:

- Drive CRM and owned channel strategy to drive customer engagement, retention and customer lifetime value
- Collaborate with cross-functional teams to build innovative and effective campaign strategies
- Plan and execute content calendars for owned channels ensuring consistent messaging and maximum use of existing channel tactics
- Utilize data and analytics tools to track, measure, and optimize program tactics
- Be a critical thinker, always abreast of industry trends, emerging technologies, and best practices in CRM to continuously drive stronger business outcomes.
- Develop and maintain relationships with key stakeholders to grow credibility and trust

**Qualifications**:

- Bachelor’s degree in marketing, communications, business administration, or related field; advanced degree preferred.
- 6+ years in Proven experience CRM, Segmentation, Digital Strategy or related roles
- Critical thinker with the ability to derive insights from data/results and translate those insights into actionable strategies
- Exceptional communication skills, both written and verbal, with the ability to effectively articulate ideas in a simple and succinct way
- Reliable and energetic team member who has the ability to connect with a diverse team on a personal level
- Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.
- On-site in Chicago (mix of client and agency office), min of 3 days per week

**Additional Information** About Epsilon**

**When you’re one of us, you get to run with the best.** For decades, we’ve been helping marketers from the world’s top brands personalize experiences for millions of people with our cutting-edge technology, solutions and services. Epsilon’s best-in-class identity gives brands a clear, privacy-safe view of their customers, which they can use across our suite of digital media, messaging and loyalty solutions. We process 400+ billion consumer actions each day and hold many patents of proprietary technology, including real-time modeling languages and consumer privacy advancements. Thanks to the work of every employee, Epsilon has been consistently recognized as industry-leading by Forrester, Adweek and the MRC. Positioned at the core of Publicis Groupe, Epsilon is a global company with more than 8,000 employees around the world. Check out a few of these resources to learn more about what makes Epsilon so EPIC:
**Great People Deserve Great Benefits**

We know that we have some of the brightest and most talented associates in the world, and we believe in rewarding them accordingly. If you work here, expect competitive pay, comprehensive health coverage, and endless opportunities to advance your career.

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