Manager, CRM Strategy

1 week ago

Chicago, Illinois, United States Publicis Groupe Full time
Company Description

Job Description

Key Responsibilities:

  • Drive CRM and owned channel strategy to drive customer engagement, retention and customer lifetime value
  • Collaborate with cross-functional teams to build innovative and effective campaign strategies
  • Plan and execute content calendars for owned channels ensuring consistent messaging and maximum use of existing channel tactics
  • Utilize data and analytics tools to track, measure, and optimize program tactics
  • Be a critical thinker, always abreast of industry trends, emerging technologies, and best practices in CRM to continuously drive stronger business outcomes.
  • Develop and maintain relationships with key stakeholders to grow credibility and trust

Qualifications:

  • Bachelor's degree in marketing, communications, business administration, or related field; advanced degree preferred.
  • 6+ years in Proven experience CRM, Segmentation, Digital Strategy or related roles
  • Critical thinker with the ability to derive insights from data/results and translate those insights into actionable strategies
  • Exceptional communication skills, both written and verbal, with the ability to effectively articulate ideas in a simple and succinct way
  • Reliable and energetic team member who has the ability to connect with a diverse team on a personal level
  • Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.
  • On-site in Chicago (mix of client and agency office), min of 3 days per week
Qualifications

Additional Information

About Epsilon

Epsilon is a global advertising and marketing technology company positioned at the center of Publicis Groupe.

Epsilon accelerates clients' ability to harness the power of their first-party data to activate campaigns across channels and devices, with an unparalleled ability to prove outcomes.

The company's industry-leading technology connects advertisers with consumers to drive performance while respecting and protecting consumer privacy.

Epsilon's people-based identity graph allows brands, agencies and publishers to reach real people, not cookies or devices, across the open web.

For more information, visit

When you're one of us, you get to run with the best.

For decades, we've been helping marketers from the world's top brands personalize experiences for millions of people with our cutting-edge technology, solutions and services.

Epsilon's best-in-class identity gives brands a clear, privacy-safe view of their customers, which they can use across our suite of digital media, messaging and loyalty solutions.

We process 400+ billion consumer actions each day and hold many patents of proprietary technology, including real-time modeling languages and consumer privacy advancements.

Thanks to the work of every employee, Epsilon has been consistently recognized as industry-leading by Forrester, Adweek and the MRC.

Positioned at the core of Publicis Groupe, Epsilon is a global company with more than 8,000 employees around the world.

Check out a few of these resources to learn more about what makes Epsilon so EPIC:

  • Our Culture:
  • Life at Epsilon:
  • DE&I:
*CSR:

Great People Deserve Great Benefits


We know that we have some of the brightest and most talented associates in the world, and we believe in rewarding them accordingly.

If you work here, expect competitive pay, comprehensive health coverage, and endless opportunities to advance your career.

Epsilon is an Equal Opportunity Employer.

Epsilon's policy is not to discriminate against any applicant or employee based on actual or perceived race, age, sex or gender (including pregnancy), marital status, national origin, ancestry, citizenship status, mental or physical disability, religion, creed, color, sexual orientation, gender identity or expression (including transgender status), veteran status, genetic information, or any other characteristic protected by applicable federal, state or local law.

Epsilon also prohibits harassment of applicants and employees based on any of these protected categories. Epsilon will provide accommodations to applicants needing accommodations to complete the application process.

#LI-DH1

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