Analyst, Insights

2 weeks ago

New York, United States NBCUniversal Full time

**Company Description**
NBCUniversal owns and operates over 20 different businesses across 30 countries including a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks and a premium ad-supported streaming service.

Here you can be your authentic self. As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. Our Diversity, Equity and Inclusion initiatives, coupled with our Corporate Social Responsibility work, is informed by our employees, audiences, park guests and the communities in which we live. We strive to foster a diverse, equitable and inclusive culture where our employees feel supported, embraced and heard. Together, we’ll continue to create and deliver content that reflects the current and ever-changing face of the world.

The Analyst will be responsible for reporting viewership performance and analyzing advertiser campaigns and will work with Insights & Measurement team members to position NBCU within the sports & media landscape. Additionally, this role will contribute towards greater ad sales initiatives for the NBC Sports Group, including primary research, and build relationships with internal constituencies (e.g., sales and marketing).

**Responsibilities**
- Support the Insights & Measurement team in the creation of detailed analyses, reports, presentations, and marketing/sales materials covering the sports properties that are broadcast across NBCUniversal
- Utilize both syndicated and custom research tools to effectively position sports and platforms across linear and streaming (including Peacock) to the advertising community
- Develop property and audience insights to support B2B marketing opportunities
- Demonstrate advertisers’ return on investing in media and sponsorship, using campaign results
- Analyze competitive viewership, spending, & marketing patterns
- Collaborate across the rest of the Data, Measurement & Insights organization, as well as with Sports Sales, Marketing, Creative Partnerships, and Strategic Insights to develop data-driven insights across sports properties and the broader sports media landscape.
- Partner with stakeholders both inside and outside Ad Sales & Partnerships to support business needs

**Qualifications**
- 0-2 years of relevant experience at a media company, agency, or vendor
- Bachelor’s degree
- Expertise in both Microsoft Excel and PowerPoint
- Strong quantitative skills, including both analytical abilities as well as media math proficiency
- Ability to distill data from a variety of sources into clear data-driven insights
- Adept in cross-platform audience measurement systems (e.g., Nielsen, Adobe Analytics, Lake 5, comScore, etc.)
- Proficient in consumer data platforms (e.g. YouGov, MRI-Simmons, etc.)

**Desired Characteristics**
- Strategic thinker with deep interest in sports, media, analytics and/or marketing
- Willingness to learn
- Attention to detail
- Hunger to uncover insights in addition to reporting data
- Broad understanding of the sports landscape
- Team player with the ability to deliver on different assignments/projects in a timely manner
- Ability to effectively manage multiple projects and workstreams
- Demonstrates ability to establish and maintain relationships with internal/external partners
- Comfortable communicating both verbally and in writing to all levels within the organization

Salary Range: $60,000 - $70,000
**Additional Information**
NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. NBCUniversal will consider for employment qualified applicants with criminal histories in a manner consistent with relevant legal requirements, including the City of Los Angeles Fair Chance Initiative For Hiring Ordinance, where applicable.

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