Marketing Manager

2 weeks ago

Kenosha, United States Amtraco Full time

AMTRACO is a global holding company headquartered in Franksville, WI, that manages the shared services of HR, IT, and Finance for its operating units. The four distinct operating units owned by AMTRACO are:
**EPSI** - a distribution company servicing the surface finishing industry with presence in all major global markets.

**STM **- a manufacturer of pressure sensitive adhesive tapes

**FAST **- a distributor of tapes and related products for the framing, architectural, signs, and trophy markets.

**SBM** - a commercial real estate company that buys, develops, and leases commercial real estate.

**Marketing Manager Job Summary**

The Marketing manager will direct and track campaigns, digital marketing efforts, lead generation and market based research.

**Responsibilities and Duties**
- Deploy successful marketing campaigns and own their implementation from ideation to execution
- Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis and trade shows
- Produce valuable and engaging content for our websites and social media channels that attracts and converts our target groups
- Build strategic relationships and partner with key industry players
- Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
- Oversee, develop, design and approve marketing material
- Measure and report on the performance of marketing campaigns, gain insight and assess against goals
- Other duties as assigned

**Qualifications and Skills**
- Demonstrable experience in marketing together with the potential and attitude required to learn
- Proven experience in identifying target audiences in the industrial sector and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
- Experience in setting up and optimizing Google Adwords campaigns
- Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
- A sense of aesthetics and a love for great copy and witty communication
- Up-to-date with the latest trends and best practices in online marketing and measurement
- BSc/MSc degree in Marketing or related field

**Benefits and Perks**
- Base salary plus bonus plan
- Medical, dental and vision insurance
- 401k with employer match
- Accrued Vacation and PTO days
- Paid Volunteer Days
- New Hire Increases
- Hybrid in office and work from home opportunities

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