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Marketing Science Partner, Specialty

2 months ago

New York, United States Meta Full time

**Marketing Science Partner, Specialty Responsibilities**:

- Manage complex and technical driven clients in Retail and eCommerce vertical.
- Engage with clients and both Meta and client’s product and data science partners to measure true business value by building and operationalizing measurement strategies that highlights how the client can improve business outcomes by employing highly customized measurement techniques.
- Drive client, vertical, and industry adoption of preferred measurement methodologies, products, and approaches.
- Design tests to showcase the power of good measurement using client data and Meta or third-party technology tools.
- Conduct in-depth custom ad effectiveness studies and bespoke analyses to understand the relative impact of different marketing strategies across digital platforms and across media.
- Communicate complex research results to a general audience.
- Provide feedback to and collaborate with Product, Business Engineering and Partnership to identify opportunities for new features, products, and partnerships and drive client engagement around measurement innovation, including product alphas and beta.
- Partner closely with cross-functional partners such as Sales, Product, R&D, Ads Research, Creative Shop etc.

**Minimum Qualifications**:

- Bachelor's degree in a directly related field, or equivalent practical experience.
- Bachelor’s degree in an analytical field such as Computer Science, Engineering, Mathematics, Statistics, Economics, Finance, or similar.
- 8yrs+ consulting, research or analytics research experience and experience using data and numbers to formulate insights.
- Experience analyzing and manipulating data sets to understand patterns and provide client insights.
- Knowledge of advertising measurement methods and technologies.
- Client-facing experience, including experience driving change through adoption of new products or research methods.
- Experience communicating technical content to general audiences and influencing decisions.
- Experience communicating technical content to all types of audiences and influencing at senior levels.
- Experience with advertising measurement methods and technologies for direct response outcomes, including field experiments, experimental designs and etc.
- Currently has, or is in the process of obtaining a Bachelor's degree in a directly related field, or eq uivalent practical experience. Degree must be completed prior to joining Meta.

**Preferred Qualifications**:

- Direct experience with direct response attribution measurement methodologies, tools and data sets.
- Experience in retail and/or eCommerce industry is an asset.

**About Meta**: Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.