Social Media Specialist

3 weeks ago

Falls Church, United States Astound Broadband powered by RCN Full time

Astound Broadband, the sixth-largest telecommunications provider in the United States, is a leading supplier of cutting-edge technology and communications services—and applicants like you make it all possible. To develop your career, we provide one-on-one training and coaching, a supportive work environment and the opportunity to represent a superior telecommunications company._
- Guided by our cultural values, we recognize that our work can’t be done well without a team that fully reflects our customers and communities. Diversity, Equity & Inclusion (DEI) are more than a goal for Astound. DEI is a responsibility and a commitment we invest in every day because we understand that a diverse workforce and culture that is truly inclusive, where our team members feel heard, valued, respected, and encouraged to reach their full potential, leads to more engaged employees, creates more effective teams and fosters greater innovation and creativity._
- Additionally, we offer a robust benefits package, including rewards, recognition and employee discounts to ensure your continued success. With us, you’ll stay empowered to do your best work by creating astounding possibilities for local communities and beyond._

**Position Overview**:
Astound Broadband is seeking a proactive Social Media Specialist to join our dynamic Digital Marketing team. The role is responsible for end-to-end editorial across Social Media handles: creative writing, photo and video curation, supporting integrated marketing campaigns and participating in strategic planning sessions. We’re looking for a creative, self-motivated individual to serve as a liaison with the corporate and regional marketing teams. This position requires outstanding writing, excellent time management and solid organizational skills. The role reports to Sr. Manager, Social Media.

**Where you will work**:

- This individual may be based in Falls Church, VA, D.C. Metro area, or in any East Coast Astound Broadband market (Remote/Hybrid).

**A Day in the Life of the Social Media Specialist**:

- Take in multiple streams of assets from various sources, organize and ultimately transform them into cohesive, relevant and engaging Social Media and Web content.
- Originate and maintain the Social Media content calendars by prioritizing the importance of assets and/or events (example: Product launches), as well as any ongoing and planned marketing initiatives on a national and local level.
- Create and edit Social Media content to channel specifications. Content themes may include, but are not limited to: Diversity, Equity and Inclusion, streaming entertainment, brand and partner priorities, and community. Support content approval workflows and scheduling process.
- Champion the day-to-day YouTube channel process and support the overarching digital video strategy. Collaborate and work with peers on the evolution of video strategy, asset library and content curation.
- Develop, maintain and organize digital creative assets (ie working creative files, graphics, footage) in brand image and video libraries.
- Support the company's Diversity, Equity, and Inclusion initiatives through cross-channel content curation and activation.
- Actively participate in content planning sessions and bring forward original ideas, trends and/or current best practices.
- Understand the company’s Social Media Policy and observe user activity on our handles to ensure that Social Media channels are free of any abusive user behavior and spam activities.
- Keep abreast of modern social media and digital marketing best practices, specifications and technical changes. Bring forward innovations for best social media experiences.
- Take on BAU work with command, such that the team can grow collectively, to address launching large-national campaigns, strong PR/social media alignment/expansion and influencer campaigns.
- Other duties as assigned.

**What You Bring to the Table**:

- 2-4 years’ experience as a writer - journalism, blogging, writing web articles, PR, or other long-form writing for a mid/large sized Corporation.
- 2-3 years’ experience in hands-on social media management for a business. Personal social media use is not applicable.
- 2-3 years’ experience with digital or social media visuals production: static images, animations and/or video content creation.
- Minimum 1 year of experience in Project Management - working within fluid, fast-paced environments.
- Experience in interpreting and following established brand guidelines.
- Experience in Adobe CC or equivalent digital media/video editing tools.
- Experience using Social Media Management & intelligence tools (Sprout Social, Hootsuite, Sprinklr, or comparable).
- Experience in telecommunications/mobile/internet/technology industries a plus.
- Exceptional writing and editing skills
- multiple samples are required to demonstrate writing for web and social.
- Must thrive working within fast-paced, innovative environment that requires a

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