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Specialist, Social Media
4 months ago
Overview:
This role will be responsible for building and maintaining a positive online presence across ViaPath corporate, Foundation, and 2C Workforce Solutions accounts as well as managing and promoting the community of users associated with our individual product lines. In this role you need to be highly supportive of ViaPath’s mission to help break the cycle of incarceration through transformative technology and services for incarcerated individuals, their support network, correctional agencies, and returning citizens. Responsibilities include developing and maintaining the social media calendar. Fostering a sense of community by crafting content that prompts responses or conversations, coordinating contests, or producing other interactive content. Triaging and responding to comments and DMs and developing online and in person events for our user communities.
**Responsibilities**:
- Create and manage a monthly editorial calendar to increase awareness, engagement and allow for a steady flow of communications across all channels to all audiences.
- Manage content creation and execution process for social media, including crafting social posts and tracking social media engagement and analytics.
- Measure the success of specific communications and tailor future communications to improve effectiveness.
- Assist with online reputation management, managing the company brand and its usage and consistency of its usage internally and externally.
- Moderate discussions and content; triaging and responding to community inquiries and feedback as appropriate
- Monitor and reporting on media mentions and industry news.
- Engage with external user groups including correctional associations and inmate family councils (IFC).
- Develop and implement community engagement strategies including surveys, video and print testimonials.
- Monitor and analyze data to assess community engagement.
- Coordinate contests and other interactive content including organizing in person community events as appropriate.
Qualifications:
- Bachelor’s degree in marketing or communications preferred; equivalent years of experience in lieu of a degree will be considered
- Minimum of 2 years of writing / content development experience, working in a communications, journalism, marketing role.
- Exceptional writer, with the ability to synthesize complex content into clear and engaging communications. Able to create storylines.
- Hands on experience in content management, with excellent content creation skills.
- Ability to problem-solve effectively and efficiently; work in a fast-paced environment while meeting competing deadlines.
- Detail oriented with strong problem-solving skills and the ability to think creatively.
- Comfortable navigating new or developing situations with grace and professionalism. Adept at finding solutions that satisfy community members and align with ViaPath values.
- You can pivot and work on multiple projects at a time, manage your priorities and timelines, all while confirming quality and accuracy.
- Proven experience at creating innovative content across a variety of social and other media.
- Experience using content development tools (i.e., Canva, Survey Monkey, Hubspot )
- You’re able to work independently and as a member of a highly collaborative team.
- Strong written and verbal communication skills, with the ability to adapt your tone and style to suit different social media platforms.
- Experience with social media scheduling and analytic tools.
- Experience managing and growing social media platforms (e.g. Facebook, Instagram, Pinterest, LinkedIn, YouTube, etc.).
- Ability to work in Falls Church, VA headquarters 3 days per week.
- ViaPath Technologies, an innovation leader in correctional technology, education solutions that assist in rehabilitating inmates, and payment services solutions for government. ViaPath Technologies leads the fields of correctional technology, education, and government payment services with visionary solutions and customized products that integrate seamlessly to deliver security, financial value, and operational efficiencies while aiding inmate rehabilitation and reducing recidivism rates._
