Avp Promotion Implementation

1 week ago

Basking Ridge, United States Verizon Full time

**When you join Verizon**:
Verizon is one of the world’s leading providers of technology and communications services, transforming the way we connect around the world. We’re a human network that reaches across the globe and works behind the scenes. We anticipate, lead, and believe that listening is where learning begins. In crisis and in celebration, we come together—lifting up our communities and striving to make an impact to move the world forward. If you’re fueled by purpose, and powered by persistence, explore a career with us. Here, you’ll discover the rigor it takes to make a difference and the fulfillment that comes with living the #NetworkLife.

**What you’ll be doing...**:
At our core, we are dedicated to enriching lives by bridging the gap between individuals and premium wireless experiences that not only meet but exceed expectations in value and quality. We believe that everyone deserves access to seamless, reliable, and affordable wireless solutions that enhance their day-to-day lives, connecting them to what matters most. By joining our team, you'll play a pivotal role in this mission, working towards delivering innovative, customer-focused solutions that open up a world of possibilities. We're not just in the business of technology; we're in the business of connecting people, empowering them to explore, share, and engage with the world around them in ways they never thought possible.

Building on our commitment to connect people with quality experiences that offer the best value in wireless, let's delve deeper into how we strategically position our diverse portfolio to cater to a broad spectrum of needs and preferences. Our portfolio, comprising 11 distinct brands, is meticulously organized into five families, each designed to address specific market segments and distribution channels to maximize reach and impact.
- Total by Verizon & Verizon Prepaid: At the forefront, we have Total by Verizon and Verizon Prepaid, our flagship brands available at Verizon exclusive and/or national/retail stores. Verizon Prepaid continues to maintain a robust and loyal consumer base, while Total by Verizon is on a rapid ascent, capturing the hearts of more customers with its compelling offerings.
- Straight Talk, TracFone, and Walmart Family Mobile: Straight Talk, Tracfone, and Walmart Family Mobile stand as giants in our brand portfolio, boasting significant presence in Walmart. Their extensive reach and solidified position in the market underscore our commitment to accessible, high-quality wireless solutions across diverse retail environments.
- Visible: Visible, as a standalone brand family, caters to the digitally-savvy, single-line customers who prefer streamlined, online-first interactions. This brand is a testament to our adaptability, embracing the digital evolution of customer engagement.
- Simple Mobile: Carving out a niche of its own, Simple Mobile shines as the premier choice among authorized resellers. Its consistent recognition as the most carried brand in Wave7 Research’s prepaid dealer survey for 36 consecutive quarters speaks volumes about its popularity and reliability.
- SafeLink: SafeLink remains dedicated to serving customers through government subsidies. With a strategic pivot towards Lifeline in the absence of ACP, SafeLink continues to fulfill its mission of providing essential communication services to those in need.

Join the team that connects people with quality experiences that give them the best value in wireless.

**Responsibilities**:

- Oversee and lead the cross-functional e2e execution with GTS, Omni CX/UX, Digital, assisted channels, and external partners for all marketing initiatives including Pricing plans, device and airtime promos and growth programs for all Value Brands
- Lead a team of senior directors, associate directors and individual contributors that will partner with the relevant Brand teams to design, develop, implement and maintain all Marketing initiatives
- Lead and collaborate with all cross functional teams to:

- Understand capabilities and constraints related to promo/pricing implementation across all sales channels of the business.
- Capture and document all business requirements including CX/UX/channel
- Integrate of third party partners ( i.e. Netflix, Disney)
- Test and defect investigation/fixes
- Manage key milestones and deliverables to ensure on time implementation and post-launch issue resolution.
- Perform project management e2e and with high sense of urgency to launch on time with best customer experience
- Maintain and manage project prioritization for Wireless growth and revenue organization portfolio, ensuring key CX, UX, GTS and RA stakeholders get early and consistent visibility.
- Develop and/or replicate VZ launch process to operationalize initiatives.
- Collaborate with GTM & L&D teams on all aspects of training, launch elements, internal, external and field communications.
- Review business requirements, pertaining to new p

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