Content & Growth Marketing Manager

3 weeks ago

Norwalk, United States Contemporary Tiny Homes Full time

**Company Overview**

Contemporary Tiny Homes is an exciting new business in Connecticut. We'll design, market, sell and build Tiny Homes, also known as Accessory Dwelling Units (ADUs). By joining our business in its beginning, you'll have a unique opportunity to help shape the business model, operating procedures, values and, most importantly, the company culture. You'll get broad experience by being exposed to and leading a variety of projects and initiatives, growing with the company. Come and be energized by a collegial, vibrant and fast-paced environment.

**About the Role**

**Responsibilities**
- Develop and execute comprehensive marketing strategies to enhance lead generation, lead nurturing, and revenue growth.
- Manage all phases of marketing campaigns from conception and design through execution and analysis.
- Optimize website content for search engines and lead conversion, enhancing user experience and engagement.
- Design and implement effective landing pages and sales funnels to drive customer acquisition.
- Oversee CRM automations and sales pipelines to ensure seamless lead management and nurturing processes.
- Conduct A/B testing on various web pages and campaigns to refine strategies based on data-driven insights.
- Collaborate with cross-functional teams to ensure brand consistency and compliance across all marketing materials and digital platforms.
- Conduct in-depth research on industry-related topics to develop fresh content ideas.
- Establish referral and affiliate programs to drive growth through partnerships.
- Drive our PR efforts by drafting press releases, managing award submissions and creating thought-provoking content that positions us as industry leaders.
- Identify trade shows, fairs and other opportunities to sponsor and participate, so we can engage directly with potential customers for lead generation and brand awareness.
- Respond to customers’ inquiries via all possible communication modes, including chats, texts, phone calls, and social media posts and direct messages.

**Qualifications**
- Proven experience in digital marketing with a focus on growth initiatives, SEO, content creation, and website management.
- Strong expertise in designing landing pages, sales funnels, sales pipelines and CRM automations.
- Proficiency in at least one major marketing-related CRM tool such as GoHighLevel, HubSpot, ActiveCampaign, Pipedrive or Zoho CRM. We use GoHighLevel. Willingness and ability to become proficient in GoHighLevel is a must.
- Excellent analytical skills to monitor, adjust and report on campaign performance as well as KPIs for our call center, sales and construction management teams.
- Proficiency in utilizing various digital tools for analytics, automation and design such as Google Analytics, Zapier, WordPress, Adobe and Canva.
- Creative thinker with an entrepreneurial mindset and the ability to manage multiple priorities in a fast-paced environment.
- Proven work experience as a content writer, copywriter or similar role, with a keen eye for detail.
- Ability to conduct thorough research on diverse topics and stay up-to-date with industry trends and incorporate them into content creation.
- Familiarity with graphic design and video editing is a big plus.

**What We Offer**
- A chance to be a part of a forward-thinking team, committed to innovation and excellence.
- A role with significant impact on the growth and direction of the company.
- Competitive salary and benefits package including, after a 6-month probation period, health insurance, 401(k), paid time off, professional development assistance and profit sharing.

**How to Apply**

Please submit your resume and a cover letter outlining your experience and why you would be a perfect fit for this role. A portfolio of content, design and campaigns created by you is helpful. We look forward to hearing how you can contribute to our team

Pay: $90,000.00 - $105,000.00 per year

**Benefits**:

- 401(k)
- Health insurance
- Paid time off
- Professional development assistance

Schedule:

- Monday to Friday

**Education**:

- Bachelor's (required)

**Experience**:

- SEO: 3 years (required)
- Marketing: 3 years (required)
- Social media marketing: 3 years (required)
- Public relations: 3 years (required)
- A/B testing: 3 years (required)
- Marketing analytics: 3 years (required)
- Graphic design: 3 years (required)
- Sales pipeline: 3 years (required)
- Marketing automation: 3 years (required)
- CRM software: 3 years (required)
- Writing skills: 3 years (required)

Ability to Commute:

- Norwalk, CT 06851 (required)

Work Location: In person

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