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Marketing Coordinator, Popverse, ReedPop

4 months ago

Norwalk, United States Reedexpo Full time

Are you an innovative marketing professional with a passion for pop culture?

Would you like to use your creativity to drive engagement with our digital properties and events?

About our Team ReedPop produces some of the biggest pop culture content in the world through live events and editorial websites, and this job plays an important role in bringing those experiences to life. You will join the Popverse (a pop culture news site within ReedPop) marketing team, to drive membership engagement and extend the reach of Popverse content beyond the website. Your role will help connect fans from all over the world to their favorite, movie, tv, comic and anime franchises.

About the Role We are looking for a creative thinker and a problem solver Are you someone who can deliver innovative marketing ideas that fans and readers will love? In this role you’ll have the opportunity to craft marketing plans that cover digital, traditional, influencer, guerrilla and ‘word of mouth’ marketing for highly engaged audiences. We are looking for someone enthusiastic about our digital properties and the events we produce and are excited about creating once in a lifetime experiences for their audiences. What could be cooler than that?

Responsibilities Driving engagement with Popverse memberships including acquisition & retention campaigns and communicating membership benefits. You will also create and deploy weekly e-mail newsletters Working directly with the editorial team on social best practices Driving website traffic for Popverse written and video content Capturing content at ReedPop events to market Popverse Assisting the Marketing Manager in tracking and measuring key metrics (ROI and KPIs) of all marketing initiatives

Requirements Have marketing consumer products, subscription products, event marketing or relevant and related experience required Possess excellent copywriting, communication, and interpersonal skills Have digital marketing and advertising experience, including but not limited to social media, email, display, and search advertising Possess professional level knowledge of Microsoft Office Suite and social media platforms Have experience with Adobe Creative Suite (InDesign, Illustrator and Photoshop) Be able to travel 3-4 times annually

Work in a way that works for you We promote a healthy work/life balance across the organization. We offer an appealing working prospect for our people. With numerous wellbeing initiatives, shared parental leave, study assistance and sabbaticals, we will help you meet your immediate responsibilities and your long-term goals. Working flexible hours - flexing the times when you work in the day to help you fit everything in and work when you are the most productive

Working for you We know that your wellbeing and happiness are key to a long and successful career. These are some of the benefits we are delighted to offer: Retirement Benefits: 401(k) with match and an Employee Share Purchase Plan Wellbeing: Wellness platform with incentives, Headspace app subscription, Employee Assistance and Time-off Programs Short-and-Long Term Disability, Life and Accidental Death Insurance, Critical Illness, and Hospital Indemnity Family Benefits, including bonding and family care leaves, adoption and surrogacy benefits Health Savings, Health Care, Dependent Care and Commuter Spending Accounts Up to two days of paid leave each to participate in Employee Resource Groups and to volunteer with your charity of choice

About the Business RX is in the business of building businesses for individuals, communities and organizations. We elevate the power of face-to-face events by combining data and digital products to create magical experiences and continual connections at over 400 events in 22 countries across 43 industry sectors. We are passionate about making a positive impact on society and we are fully committed to creating an inclusive work environment, a place where people can grow, thrive and make an impact. We embrace diverse talent and opinions to be the best place for our customers to build their business AND the best place for entrepreneurial people to build their careers. RX is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers.

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