Art Director

3 weeks ago

West Chester, United States Synchrony Group Full time

**Company Description**
**_
Be part of something great_**

Synchrony Group is an independently owned network of companies, headquartered in West Chester, PA.

At Synchrony, we are dedicated to providing the highest quality products and services in the medical communications industry. Our vision is to create the highest value for our clients and the most opportunity for our team members, while working together to improve the lives of patients. Collectively, we are leaders in strategic planning, development, and execution of best-in-class programs that address medical needs, maximize strategic objectives, and make significant scientific and clinical contributions. Our passion and commitment to improving outcomes for our clients, healthcare professionals, and patients drives us to exceed expectations in everything we do.

Synchrony consists of integrated groups of medical-scientific, clinical, creative, commercial, and industry experts. Synchrony Healthcare Communications specializes in branded and disease state marketing/promotional campaigns and initiatives. Our teams reflect our commitment to excellence—we’re smart, enthusiastic, and driven. We align the skills, experiences, and perspectives of diverse individuals to achieve unparalleled results in an environment of respect and mutual support. Above all, we are passionate about changing the world and improving the lives of patients.

Our success is built on the foundation of our team, and we’re always striving to strengthen our foundation. More than just seeking out the best and brightest to join us, we also create a work environment in which employees are respected and encouraged to grow.

Are you looking to be part of something great? We’d like to meet you

The Art Director is responsible for partnering with internal teams and clients to design, execute and deliver innovative healthcare and pharmaceutical medical and marketing initiatives. In this role, the Art Director will be required to understand client challenges and collaborate with the creative team to conceptualize, design, and execute print and digital initiatives. The Art Director possesses the ability to take abstract concepts and turn them into exciting, cutting-edge designs that are representative of the client’s goals, objectives, and brand guidelines. In most cases, the Art Director will be required to work closely with copywriters, internal teams and oversee other designers to deliver scientifically and clinically sound creative solutions that produce desired behavior change and measurable outcomes.

**Job Duties**
- Engage with clients to understand their brand(s), key messages, and creative vision to turn
complex insights, data, and messages into compelling stories for a variety of audiences,
including patients and healthcare professionals
- Collaborate with internal departments, such as creative, accounts, project management, medical, and editorial
- Obtain an understanding of the therapeutic area and target audience of the products they manage
- Conceptualize and brainstorm innovative brand experiences and maintain the consistency of brands across all marketing materials
- Assist Account Services in the creation of the Strategic Alignment Brief and ensure that all projects under this brief are consistently upholding the strategy
- Develop brand style guidelines and ensure internal teams and external partners stay compliant
- Collaborate and manage outside vendors (printers, photographers, video editors, writers, designers, PowerPoint specialists and illustrators) to ensure quality deliverables and adherence to timeline and budget
- Design (or direct the creation of) solutions that go beyond what is expected
- Partner with copywriters to establish or evolve ideas, create sketches or storyboards that convey relevant concepts
- Review all materials associated with a project and provide feedback as needed
- Provide final project sign-off, ensuring adherence with creative direction and QA process
- Present work, provide design rationale, and defend work in creative reviews or meetings
- Present creative deliverables to clients and relay feedback to internal teams
- Ensure adherence to project timelines, scopes and budgets
- Act as point person and manage the execution of all Synchrony Healthcare work
- Keep current with trends in advertising, branding, design, and digital technologies and new media
- Identify staffing needs, manage resource allocations, prepare the proper documentation and reconcile contractor invoices to ensure accuracy
- Lead, mentor, and manage direct reports and subcontractors

**Key Competencies**
- A well-defined sense of diplomacy, including solid negotiation, conflict resolution, and people management skills
- Ability to provide management direction and developmental support to direct reports in preparation for future positions; provide challenging and stretching assignments; push tasks down to empower others; share ownership and visibility
- Ability to

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