Marketing and Brand Manager

3 weeks ago

Baltimore, United States Morgan State University Full time

**Posting Details**:

- Posting Summary**Job Title**
- Marketing and Brand Manager**Division**
- Division of Institutional Advancement**Department**
- Office of Public Relations & Strategic Communications**Work Status**
- Full Time**Position Category**
- Staff**FLSA**
- Exempt**Pay Range**
- Commensurate with experience**Minimum**
- Commensurate with experience**Maximum**
- Commensurate with Experience**Fund Source**
- State Support**Job Duties**Working alongside and under the supervision of the Director of Public Relations and Strategic Communications, the Marketing and Brand Manager’s duties entail developing and implementing the school’s full range of marketing efforts critical to generating new enrollment, maximizing student retention, and ensuring strong and positive stakeholder recognition to enhance the school’s brand and profile. In addition, the Marketing and Brand Manager will be responsible for driving marketing strategy and execution. As a Brand Manager, you’ll manage the process of metrics-driven and measurable marketing campaigns associated across audiences, aiding in the development of creative work and execution across internal and external creative and media partners.
- The individual selected will collaborate with the Assistant Vice President of Public Relations and Strategic Communications and the Assistant Director of Web Communications, helping Morgan drive awareness and preference, increase market share, and build a broader brand affinity.

**Responsibilities**:

- Manage the promotion and positioning of the University’s mission, programs, and brand.
- Lead and drive the strategic development and execution of integrated marketing communications and provide leadership for all deliverables for brand communications.
- Project Management: creating project plans, defining deliverables, taking campaigns from ideation to delivery; including monitoring and identifying risks and open issues within projects, concluding with an audit of results; along with managing the work of internal and external resources.
- Manages and coordinates the relationship with key vendors who produce marketing efforts on behalf of the University, ensuring consistency, continuity, and quality.
- Manage marketing activation projects from planning to implementation.
- Work with key partners within the University to ensure alignment on key initiatives.
- Collaborate with internal teams including PR and web communications to develop cross-channel, cross-category marketing plans.
- Work closely with the admissions team and institutional research to understand historic student behaviors and forward-looking opportunities to leverage new programs/expansions/ experiences/marketing plans, etc.
- Work with the design team and external agency to deliver ‘best-in-class’ executions.
- Support the design and production of promotional materials, such as websites and brochures.
- Assist in managing the marketing budget and deliver ROI of budget.
- Act as the liaison between OPRSC and the marketing/advertising agency on the tactical advertising campaigns’ creative and media plans.
- Promotes on-brand messaging to key stakeholder groups through traditional, digital, and social media channels all with the goal of enhancing the image of the University.
- Recommend and gain alignment on message strategy for marketing and advertising.

**Requested Minimum Qualifications**
**Experience**:
A minimum of 5 years of marketing experience is required.
**Knowledge, Skills & Abilities**:

- Strong knowledge of marketing principles, branding, and strategic communications
- Prior experience working within an agency or managing agencies preferred
- Demonstrated experience managing marketing campaigns, including defining goals, strategies and timelines for communicating with targeted audiences
- Strong ability to understand strategy, communicate expectations, and align decision rights, priorities and deliverables for the brand and University
- Proven project leadership capability with the critical ability to work with cross-functional teams.
- Can establish trust, credibility, and influence across multiple partners in a highly matrixed organization
- Experience supporting, understanding, and improving the creative process while balancing the needs of a creatively driven department with an analytical and focused approach to marketing
- Demonstrated ability to work independently with mínimal supervision and with others within a collaborative, team-based, positive work environment
- High level of organization and project management skills

**Other Preferences for Consideration**
- Prior experience working within an agency or managing agencies preferred.
- 2 years of project management experience is ideal, and experience in the education market a plus.
- Posting Detail Information**Posting Number**
- ST01235**Number of Vacancies**
- 1**Job Open Date**
- 04/26/2024**Application Review Date**

**Job Close Date**
- 05/26/2024**Special Instruct

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