Social Media Manager

4 weeks ago


New Brunswick, United States M&K Global Enterprises, LLC Full time

**Overview**:
We are seeking a Social Media Manager to spearhead strategic initiatives across multiple sectors -- cannabis, telecommunications, and payment processing. This role offers the opportunity to spearhead dynamic marketing initiatives across diverse industries, driving brand recognition and customer engagement.

**Schedule**:

- 2 days onsite in New Brunswick, NJ
- 3 days a week in Brooklyn, NY

**Key Responsibilities**:

- Develop and execute comprehensive marketing plans to enhance brand awareness, customer acquisition, and retention across the cannabis dispensary, T-Mobile services, and payment processing divisions.
- Conduct thorough market research and analysis to identify trends, customer preferences, and competitive landscapes, utilizing insights to optimize marketing strategies.
- Oversee the creation of marketing collateral, including website content, print materials, signage, and promotional materials, ensuring compliance with brand guidelines and regulatory standards.
- Monitor and analyze marketing performance metrics, furnishing regular reports and insights to stakeholders to assess campaign effectiveness and ROI.
- Keep abreast of industry developments, emerging trends, and regulatory changes pertinent to the cannabis, telecommunications, and payment processing sectors.
- Foster relationships with external partners, vendors, and influencers to elevate brand visibility and forge strategic partnerships.
- Coordinate with external agencies and contractors as necessary to support marketing initiatives, ensuring timely and budget-compliant deliverables.
- Serve as a brand advocate by representing the company at industry events, conferences, and networking engagements.
- Flexibility to work on the dispensary floor and support dispensary operations during the 2 days working in NJ Dispensary.

**Qualifications**:

- 3-5 years of experience in marketing/social media roles, with a proven track record of success in developing and executing integrated marketing campaigns.
- Prior experience in regulated industries like cannabis, telecommunications, or finance is advantageous.
- Willingness to support dispensary functions on the floor during the 2 days working in the NJ dispensary.
- Proficiency in digital marketing platforms, analytics tools, and best practices.

Pay: $70,000.00 - $80,000.00 per year

**Benefits**:

- Dental insurance
- Health insurance
- Paid time off

Schedule:

- 8 hour shift
- Monday to Friday
- Weekends as needed

Application Question(s):

- Given that this position requires commuting between New Brunswick, NJ, and Brooklyn, NY, for 3 and 2 days respectively, are you comfortable with and capable of managing this commute? How do you plan to commute to and from work?
- For this role, social media and content creation are key. Could you provide examples from your portfolio or related work that showcase your expertise in these areas?

**Experience**:

- Social media strategy: 3 years (preferred)

Work Location: In person



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