Media Strategy Director

4 weeks ago

Chicago, United States People's Action Institute Full time

**About People’s Action/Institute**

People’s Action Institute (501c3) and its sister organization People’s Action (501c4) are national progressive organizations supporting the mobilization and leadership of the grassroots in support of an agenda that reflects people over profits. People’s Action/Institute builds the power of poor and working people in rural, suburban, and urban areas to win change through issue campaigns and elections.

With offices in Washington, DC, and Chicago, IL, and remote staff across the country, we support and advance state-based and national fights for progressive policies on the environment, decarceration, health care, economic security, housing, education, and more. Our member organizations, nearly 40 organizations across 29 states, improve lives by running local
- and state-level issue and electoral campaigns, leading statewide tables, and collectively coming together to change national policy and politics.

People’s Action/ Institute has a track record of leadership in coordinating field mobilization and advocacy in advancing an array of issues at the local, state, and federal levels. Our member organizations have won important victories at the national, state, and local levels, including health insurance for millions and the reversal of health care laws that discriminate based on citizenship, stopping Wall Street banks from selling predatory payday loans to their customers, and historic legislation like the Community Reinvestment Act to victory and the creation of the Consumer Financial Protection Bureau.

**The Opportunity**

Are you an effective media strategy communicator who dreams of using your skills to grow our power and shift the public narrative to make more wins possible for the multiracial working class? Do you want to create and execute media strategies to position our organization as the go-to voice for community organizing? Are you interested in advancing our Big Ideas and defeating corporate/authoritarian narratives in the media? If you think this sounds like a great opportunity, read on

**Overview of the Position**

The primary function of the Media Strategy Director is to work with colleagues to create media strategies that elevate our visibility and convey our key messages in the press, as well as manage a pair of media professionals as they work to assist in achieving our strategic goals for the year. Fighting the Battle of Big Ideas is a crucial part of the Long Term Agenda, and this role is responsible for carrying that battle into the major media.

**_
As Media Strategy Director, your typical day will include (but isn’t limited to):_**

**Developing and managing the organization’s media strategy and media relations**:

- Develop media strategies aligned with the overall strategy as determined by the communications/digital director and supporting organizational objectives.
- Develop media plans with program leads to ensure coverage of issue campaigns, training, and movement governing activities.
- Serve as the primary media contact for organizational activities, including pitching stories, exclusives, embargoes, and sneak peeks/tips; managing media relationships and press inquiries; coordinating interviews; and building and maintaining press lists.
- Work with program leads and organizational leadership to prepare for interviews and identify training opportunities to improve spokesperson performance.
- Lead on drafting and editing both public and internal media communications, including press releases, advisories, statements, notes, op-eds, ICYMI, quotes, prep docs, booking memos, talking points, etc.

**Supervising and Mentoring Direct Reports**
- Provide clear guidance, support, performance feedback, and leadership development opportunities

**Lead department work with Discourse Disrupters (Communications Cohort)**- Organize a core team of network communicators to hold and drive work.
- Prepare agendas for and attend and contribute to cohort meetings.
- Ensuring that our network communicators are supported with template materials and training/advice in implementing their own digital programs.
- Monitor cohort Slack for support requests and look for opportunities to share helpful material through this channel.
- **Other Duties as Assigned**

**_ The ideal Media Strategy Director should have the following experience and qualifications:_**
- At least 5 years experience in media strategy development in a progressive organizing, non-profit, or advocacy environment in a community/grassroots organizing, base-building organization.
- A minimum of 5 years of experience in a senior leadership role in a progressive, grassroots, or community organization communications team, directly responsible for managing a high-performing set of direct reports.
- Experience leading a fast-paced and effective media program for a progressive organizing and/or advocacy organization or campaign.
- Existing relationships in media that are relevant to our organizatio

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