Manager Digital Strategy-remote

3 weeks ago

Altamonte Springs, United States AdventHealth Full time

**AdventHealth**

**All the benefits and perks you need for you and your family**:

- Benefits from Day One
- Career Development
- Whole Person Wellbeing Resources
- Mental Health Resources and Support

**Our promise to you**:
Joining AdventHealth is about being part of something bigger. It’s about belonging to a community that believes in the wholeness of each person, and serves to uplift others in body, mind and spirit. AdventHealth is a place where you can thrive professionally, and grow spiritually, by Extending the Healing Ministry of Christ. Where you will be valued for who you are and the unique experiences you bring to our purpose-minded team. All while understanding that **together** we are even better.

**Shift** : Monday-Friday

**Job Location** : Remote

**The role you’ll contribute**:
The Manager, Digital Strategy holds responsibility for implementing successful service line marketing efforts to increase engagement and drive revenue. Designated as a highly specialized digital expert, this position plays a vital role in ensuring digital campaigns are launched in accordance to marketplace goals. The role becomes familiar with multiple service lines within one region to maximize efforts while also keeping a pulse on marketplace competition. This position reports to the Senior Manager, Digital Strategy and manages one more Digital Strategy Specialists.

**The value you’ll bring to the team**:
Responsible for supporting the strategic vision of the Director of Digital Strategy.
- Manage and implement and campaign/initiative-specific digital marketing plans that leverage CRM and include lead and pipeline goals, target markets and audiences, digital assets (creative, content, etc.), performance evaluation, and optimization.
- Develop and continually monitor market and competitive analyses.
- Manage Digital Strategy Specialists in providing end-to-end campaign management for all service line marketing campaigns.
- Responsible for the management, creation and implementation of optimization tactics based on diversified media mix, bidding, keyword research, ad copy a/b testing and landing page optimizations for high levels of conversion.
- Ensures project timelines and budgets are being met and that they incorporate appropriately with offline marketing efforts and overarching brand assets in market.
- Responsible for monitoring, tracking, assisting, and providing routine updates on trends that impact overall business strategies.
- Drive collaboration with service line leadership, service line marketing staff, business development and physicians, providing education on digital marketing best practices.
- Seek to advance and personalize digital patient experiences with multi-touch marketing efforts, and demonstrate clear ROI for B2C efforts and B2B efforts.
- Evaluate and demonstrate the business impact of digital programs through reports and dashboards including demand, qualified leads, conversions, and other relevant KPIs.
- Lead patient journey mapping and document patient paths to service/purchase for all service lines.
- Proactively work with team members, leadership, key stakeholders and internal teams (such as IT) and

vendors/partners to ensure all campaign activities are completed successfully, on time, and within campaign budgets.
- Maintain an in-depth understanding of service line goals, and profitability to inform marketing efforts.
- Work diligently with regional marketing staff and business development to ensure service line goals are met across all relevant locations.
- Ensure service line multichannel content is true to the service line goals and key messages.
- Use data to optimize campaigns, identify and target best prospects and customers, and produce incremental sales and revenue from current or inactive customers.

We are an equal opportunity employer and do not tolerate discrimination based on race, color, creed, religion, national origin, sex, marital status, age or disability/handicap with respect to recruitment, selection, placement, promotion, wages, benefits and other terms and conditions of employment.

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