Digital Content Creator

3 weeks ago


Hanover, United States Eccalon LLC Full time

**Overview**:
**Responsibilities**:

- Develop engaging and high-quality digital content, including but not limited to social media posts, blog articles, infographics, videos, and web content.
- Craft content that aligns with the brand voice and effectively communicates key messages.
- Collaborate with the marketing team to create and execute multichannel campaigns that span various platforms, catering to both commercial and government audiences.
- Design visually appealing graphics and visuals to complement written content.
- Ensure all visual elements align with brand guidelines and enhance the overall user experience.
- Adapt content for different platforms, considering the unique characteristics and preferences of audiences on platforms such as LinkedIn, Twitter, Instagram, and others.
- Develop and tell compelling stories that resonate with diverse audiences in both commercial and government sectors.
- Stay informed about industry trends and incorporate relevant themes into content creation.
- Collaborate with government affairs teams to ensure compliance with regulations and guidelines for government-related content.
- Monitor content performance using analytics tools.
- Use insights to optimize content strategies and improve engagement.



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