Analyst, Marketing Analytics

3 weeks ago

New York, United States Warner Bros. Discovery Full time

**_Welcome to Warner Bros. Discoverythe stuff dreams are made of._**

**Who We Are **

When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the _storytellers_ bringing our characters to life, the_ creators_ bringing them to your living rooms and the _dreamers_ creating what’s next

From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.

**Your New Role**

As an Analyst of Marketing Analytics you will help drive CRM and lifecycle strategies through data, testing, and insights. You will help translate complex data into actionable insights through storytelling dashboards and visualizations. Your work will be used by the wider Warner Bros. Discovery marketing teams to measure and optimize campaign performance and to drive their strategies.

**Your Role Accountabilities**
- Collecting reporting/analysis requirements, working with the engineering team to ensure proper data flows, and partnering with CRM/Lifecycle teams to provide clear strategic recommendations to drive incremental results for Max.
- Work closely with cross-functional partners to plan and execute high-visibility projects, while ensuring excellence in data quality and performance.
- Extract, understand, format and map data from multiple sources into cohesive reports.
- Identify opportunities to create and automate repeatable analysis or build self-service tools for business users.
- Manage multiple projects at once, prioritize actions, and anticipate solutions while maintaining deadlines.
- Work closely with business stakeholders to make data easily accessible and understandable to them.

**Qualifications & Experience**
- Bachelor's degree or higher, ideally in a quantitative field of study (Mathematics, Statistics, Computer Science, Engineering, Finance, etc.).
- 2+ years’ experience in analytics, CRM Marketing a plus
- 1+ years’ experience with data visualization tools; familiarity with Looker a plus
- Experience executing, measuring, and delivering performance insights
- Strong technical skills; including experience with SQL, data mining, and designing analytics data layers
- Strong analytical skills are required, including the ability to analyze raw data, draw conclusions, and summarize actionable insights
- Self-starter with a proactive mindset, capable of seeking out and building the necessary relationships throughout the league in order to achieve success
- Strong interpersonal, communication and presentation skills. Must be able to communicate effectively with leadership, marketing, and engineering teams
- Must have strong written and oral communication skills - particularly within large organizations
- Understanding of testing techniques (A/B, multivariate) and methodologies to advise with execution and provide insightful results

**How We Get Things Done**

**Championing Inclusion at WBD**

In compliance with local law, we are disclosing the compensation, or a range thereof, for roles in locations where legally required. Actual salaries will vary based on several factors, including but not limited to external market data, internal equity, location, skill set, experience, and/or performance. Base pay is just one component of Warner Bros. Discovery’s total compensation package for employees. Pay Range: $56,784.00 - $105,456.00 salary per year. Other rewards may include annual bonuses, short
- and long-term incentives, and program-specific awards. In addition, Warner Bros. Discovery provides a variety of benefits to employees, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and sick time and vacation.

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