Manager Digital Product

1 month ago

Danville, United States Geisinger Full time

**Job Summary**: This product manager will have responsibility managing Geisinger’s Adobe Workfront product, a project management tool used for all marketing/ communications/digital projects. Responsible for managing enterprise-level digital marketing and experience products, while championing a OneGeisinger strategy. Serves as a product owner for one or more enterprise digital platforms. Articulates strategic vision and business objectives served by digital products within role’s portfolio. Translates business objectives into product vision and requirements, and proactively partners with other functions to design, implement then oversee roadmap and maintenance for products. Brings strategic lens, analytical acumen, client-service orientation, extensive digital marketing skills, teamwork, and project management experience in working with Marketing and Communications.

**Job Duties**:

- Provides digital marketing and digital customer experience strategic leadership in overseeing one or more digital products.
- Able to lead product from conceptualization, design to development and successful enterprise implementation.
- Identifies and leads any and all content migration planning and implementation as technology needs evolve and incorporate into project scope and planning.
- Recommends and implements product training and support processes for end users.
- Oversees creation of requirements and user stories for development of new features and enhancements.
- Serves in a manager role: Manages external agency partners and directly supervises digital marketing producer and marketing and product staff to ensure successful execution of digital marketing and customer experience strategies with strong focus on delivering Return On Investment.
- Advises Marketing and Communications leadership on, and secures approval for, prioritization of digital projects and enterprise level technologies to advance System objectives.
- Recommends and brings to life user-centric interactive strategies and experience that drive business results.
- Responsible for execution and implementation, life cycle management, and evaluation of all digital activities.
- Collaborates with Marketing and Communications’ web team, Inofroamtion Technology web teams, and, as needed and budgeted, approved interactive agencies, to design and bring programs to market.
- Regularly develops and provides analytics and KPI reports and program optimization recommendations to Marketing and Communications leadership.
- Partners with Marketing and Communications to ensure web and digital presence align with Geisinger’s overall business, marketing and brand objectives.
- Designs and develops approved digital products and programs consistent with Geisinger branding standards, approved technologies, and web governance policies.
- Develops expertise on approved web marketing tools in use at Geisinger and to identify gaps where other tools may be implemented.
- Request tools and training as needed.
- Serves on key interdepartmental committees related to digital marketing.
- Communicates progress, roadblocks, and issues to team and management in timely manner.

Work is typically performed in an office environment. Accountable for satisfying all job specific obligations and complying with all organization policies and procedures. The specific statements in this profile are not intended to be all-inclusive. They represent typical elements considered necessary to successfully perform the job. *Relevant experience may be a combination of related work experience and degree obtained (Associate’s Degree = 2 years; Bachelor’s Degree = 4 years).

**Position Details**:
**Education**: Bachelor's Degree
- (required)

**Experience**: Minimum of 3 years-Managing people, processes, or projects (required)

**Certification(s) and License(s)**:
OUR PURPOSE & VALUES: Everything we do is about caring for our patients, our members, our students, our Geisinger family and our communities. KINDNESS: We strive to treat everyone as we would hope to be treated ourselves. EXCELLENCE: We treasure colleagues who humbly strive for excellence. LEARNING: We share our knowledge with the best and brightest to better prepare the caregivers for tomorrow. INNOVATION: We constantly seek new and better ways to care for our patients, our members, our community, and the nation. SAFETY: We provide a safe environment for our patients and members and the Geisinger family We offer healthcare benefits for full time and part time positions from day one, including vision, dental and domestic partners. Perhaps just as important, from senior management on down, we encourage an atmosphere of collaboration, cooperation and collegiality. We know that a diverse workforce with unique experiences and backgrounds makes our team stronger. Our patients, members and community come from a wide variety of backgrounds, and it takes a diverse workforce to make better health easier for all. We are proud to be an affirmativ

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