Director, Digital Strategy

4 weeks ago

Malvern, United States Saint Gobain Full time

**The Role**
**Requirements**:

- Develop a strong digital customer experience and marketing strategy that drives brand and business growth. Assess the competitive landscape, interpret user research findings, and integrate inputs from internal and external sources to build a cohesive long-term vision, strategy, and digital roadmap.
- Drive 1CTX strategy and execution as a critical leader of the initiative, partnering closely with other 1CTX stakeholders across the organization to plan, define, and execute successfully.
- Build and implement a strategy for ongoing maintenance, increased tech utilization, and improved organic optimization for all existing digital platforms. Align resources with an eye toward prioritization and business impact, and regularly measure and report on strategy, objectives, milestones, and KPIs.
- Work closely within the Corporate Marketing team to find alignment points in customer experience, brand experience, SBD Marketing, and Integrated Marketing and drive collaboration to improve customer experience via digital platforms. Bring a spirit of shared success to horizontal collaborations such that digital roadmaps become a critical enabler of other strategies and goals.
- Leverage data and insights to prioritize work and make data-driven improvements.
- Provide expertise in UX mapping and digital design to optimize customer centric digital experience across our various platforms.
- Coordinate closely with Customer Experience to drive insights into action on digital platforms, and measure and optimize outcomes.
- Ensure all digital programs have clearly defined objectives, KPIs, and metrics to evaluate success and continuous, measurable improvement in client campaigns.
- Provide strategic direction and oversight for Product Information and associated digital assets, and their architecture and taxonomy within PIM and DAM, enabling the highest and most elegant degree of utility and syndication.

**Additional Requirements**
This role requires the individual to be an effective communicator and possess the ability to work with and lead a group in an agile team environment. In this hands-on role, the Director will leverage prior experiences in a digital marketing agency or similar role and be responsible for high-impact B2B2C engagement strategies across multiple digital platforms.
- Bachelor’s degree or relevant experience in the required field
- 10+ years of progressive digital/ecommerce strategy experience
- Strategic mindset and strong results orientation
- Proven ability to lead a team with a broad set of customer needs
- Strong conceptual design skills that translate user and business needs into successful digital experiences
- Must have detailed knowledge of digital marketing channel management including: SEO, SEM, Marketing Automation, Display, Remarketing, Personalization) Prefer global experience
- Detailed knowledge of digital analytic platforms and research tools to drive decision making
- Demonstrated experience in working successfully in large, complex, aggressive organizations, balancing multiple assignments and deliverables simultaneously
- Proven experience in cultivating organizational change and creating buy-in for new initiatives through market mastery and data-driven approach
- Responsible budget management and financial acumen

**About Us**
At Saint-Gobain, our employees have pride in belonging to an organization whose culture is made up of these core values: Trust, Empowerment, & Collaboration. Our company encourages diversity and inclusion in all its forms while making the world a more beautiful and sustainable home.
**Legal Statement**
Saint-Gobain provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, gender, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, marital status, amnesty, or status as a covered veteran in accordance with applicable federal, state and local laws. Saint-Gobain is an equal opportunity employer of individuals with disabilities and supports the hiring of veterans.
**Benefits**
We provide unique options to fit your unique lives Our Total Rewards Program is customizable to accommodate your needs.

Our menu of flexible options includes, but is not limited to:

- Excellent healthcare options: Medical, vision, prescription & dental
- Family Focus & Balance: Parental leave, paid time-off and Employee Assistance Program
- Financial Security: Competitive 401(k), Company-funded Retirement Accumulation Plan and Employee Stock
- Purchase Program (PEG)
- Tuition Reimbursement: Continuing education for every season of your career
- Pet Insurance options: Insurance plan & prescription discount program for your furry friends
- Employee Recognition Programs
- PerkSpot: Our exclusive one-stop online discount marketplace
- LiveWell: Rewarding you for living a healthy lifestyle

Job Reference: USA08161

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