Director, Public Relation
2 weeks ago
At Revlon, we create beauty innovations for everyone that inspire confidence and ignite joy every day.
Breaking beauty boundaries is in our company’s DNA. Since its game-changing launch of the first opaque nail enamel in 1932 (and later, the first long-wear foundation), Revlon has provided consumers with high-quality product innovation, performance, and sophisticated glamour. Elizabeth Arden made waves as a woman-led beauty company in the 1920s. In 1931, Almay became the original hypoallergenic, fragrance-free beauty brand.
Today, Revlon resiliently continues its legacy as a leading global beauty company. Our diverse portfolio—which consists of some of the world’s most iconic brands and product offerings in color cosmetics, skin care, hair color & care, personal care, and fragrances—is sold around the world through prestige, professional, mass, and direct-to-consumer retail channels. These brands include Revlon, Revlon Professional, Elizabeth Arden, Almay, American Crew, CND, Cutex, Mitchum, Sinful Colors, Creme of Nature, Britney Spears, Christina Aguilera, John Varvatos, Juicy Couture, Ed Hardy and more.
We honor our heritage, embrace change, and applaud diversity. We champion our employees and celebrate our consumers.
We are Revlon, together, transforming beauty.
**BASIC FUNCTION**:
The Director, Public Relations is an energetic, driven leader with a take-charge, can-do attitude, superior communication skills, an unwavering focus on flawless execution, a proven track record, and whose lifestyle embodies the dynamic social nature of this critical position. Success is driven by a deep passion for relentless exploitation of the Company’s portfolio of brands, which includes the Revlon brand, one of the most iconic and recognizable brands in the world.
This position leads and directs the execution of Public Relations to maximize positive coverage of our strong brands, products, Talent/Brand Ambassadors, and enhance the execution of Public Relations. This role is also responsible for global philanthropy, with special concentration on the Company’s US charitable activities.
Key responsibilities of this role include:
- Driving and executing superior editorial coverage
- Flawless execution of PR events
- Assisting in talent management
- Amplifying Revlon’s philanthropic efforts
- Creating and driving consistent Public Relations processes
- Intensifying Revlon’s presence across the beauty industry for coverage and interest
- Inclusive leadership style with a team mind-set
- Proven track record in developing and managing internal/external teams
**MAJOR DUTIES**:
- Driving and executing superior editorial coverage_
- _Developing and managing execution of clear and measurable blockbuster PR plans for all brands with the internal PR team._
- _Own PR agency relationship(s)_
- _Leading editorial coverage for all products ensuring optimal product coverage vs. competition: Mass and prestige._
- _Owning timelines and communication plans for all PR efforts including product launches, sponsorships, tie-ins, talent announcements (Brand Ambassadors, Directors, etc)._
- _Forging and maintaining relationships with key editors and beauty press to improve product coverage and set brands up as go-to products for editorial stories._
- _Lead cross functional relationships with brand, product development and other key departments within company to identify critical product differentiation for pitches on both regular business and new products._
- _Leverage social media/networking as a tool to drive two-way communication between the Company and key stakeholders and consumers._
- Flawless execution of PR events_
- _Leading internal PR team in developing meaningful and measurable plans for PR events._
- _Driving timelines and communication plans for all PR efforts including launch products, sponsorships, tie-ins, talent announcements, etc._
- _Accountable for ensuring key stakeholders are informed, updated and supportive of direction and plans._
- Talent management_
- _Assist in identifying Global Brand Ambassadors._
- _Drive coverage of the company’s Brand Ambassadors, linking them to our brands at every opportunity to further extend our brands and products: press junkets, movie premieres, parties, interviews, etc._
- _Help to ensure talent “goes to the mat” for our brands when possible._
- _Generate editorial opportunities to increase global coverage and affiliation with our brands through Q&As with the Brand Ambassadors, seasonal shade stories, etc._
- _Leverage time with talent to further expand overall relationships and build goodwill towards our brands._
- _Assist in driving creative and PR approvals with talent management teams (agents, managers, publicists, assistants)_
- Amplifying Revlon’s philanthropic efforts_
- _Drive and increase awareness of Revlon as an industry leader, key contributor, and advocate for women’s health_
- _Build and enhance coverage and coordination of community and chari
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