Marketing and Public Relations Director

1 week ago

New York, New York, United States The Judge Group, LLC Full time

Our client, a top spirits/wine portfolio company, is currently adding a Marketing and Public Relations Director. Will manage global team and be very centric on PR, marketing communications, Media relations/press releases, partnering with influencers, brand strategy, new product launches in the marketplace.Based hybrid (3 days in office) in NY or Atlanta. Adult beverage experience a MUST (can be blend of supplier and agency). Position will report directly into the CEO and COO.

Bonus on top of base salary posted. SUMMARY: Develops, manages, and coordinates strategic media and public relations programs; manages the activities and operations of marketing & communications department and staff.DUTIES AND RESPONSIBILITIES: Develops and implements long- and short-term public relations plans to meet company goals and objectives. Manages proactive media relations strategy designed to cultivate relationships with targeted media and generate publicity that increases company awareness. Conceptualizes and manages story angles and materials used in pitching targeted media. Manages preparation of all press and strategic documents including but not limited to press releases, press kits, articles, case studies, and bylined articles. Manages company press clippings, publication library, and contact database.

Organizes and maintains a master calendar of all public relations and media events. Develops results measurement matrix for projects; analyzes, assesses, and reports on effectiveness of projects and campaigns. Manages budgets for all projects. Manages and oversees activities with other department managers/staff to maximize public relations effectiveness. Develops and manages media training and interview preparation and provides feedback and counsel after media interviews. Assigns duties and monitors quality of work; assures staff conforms to organizational policies and procedures and government regulations. Provides day-to-day guidance and oversight of subordinates; actively works to promote and recognize performance. Keeps up to date on overall activities of the team, identifying problem areas and taking corrective actions.SUPERVISORY RESPONSIBILITIES: Directly supervises employees within the Marketing & Communications departments.

This currently includes teams based in the UK, New York, and Atlanta. Directly supervise employees within the Digital Marketing & Ecommerce department, which includes three remote employees based in the US. Carries out supervisory responsibilities in accordance with the organization's policies and applicable laws. Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.QUALIFICATIONS: Bachelor's degree (B.A.) or equivalent 7+ years related experience Demonstrated proficiency in supervising and motivating subordinates Excellent written and oral communication skills Excellent presentation skills Strong organizational, problem-solving, and analytical skills Ability to manage priorities and workflow Versatility, flexibility, and a willingness to work within constantly changing priorities with enthusiasm Ability to work independently and as a member of various teams and committees Proficient with Windows and Mac operating systems, all major social media platforms, and PR databases, and MS Office programs. Proven ability to handle multiple projects and meet deadlines Strong interpersonal skills. Ability to deal effectively with a diversity of individuals at all organizational levels. Creative, flexible, and innovative team player Demonstrated ability to make successful presentations to individuals and/or groups at all levels of an organization Ability to direct and recommend cost-effective creative solutions Ability to communicate effectively and persuasively in writing. Passion, enthusiasm, focus, creativity, and a positive outlook. Professional appearance and demeanorCOMPETENCIES:

Project Management--Develops project plans; Coordinates projects; Communicates changes and progress; Completes projects on time and budget; Manages project team activities.

Interpersonal Skills--Focuses on solving conflict, not blaming; Maintains confidentiality; Listens to others without interrupting; Keeps emotions under control; Remains open to others' ideas and tries new things.

Leadership--Exhibits confidence in self and others; Inspires and motivates others to perform well; Effectively influences actions and opinions of others; Accepts feedback from others; Gives appropriate recognition to others. Managing People--Includes staff in planning, decision-making, facilitating and process improvement; Takes responsibility for subordinates' activities; Makes self available to staff; Provides regular performance feedback; Develops subordinates' skills and encourages growth; Solicits and applies customer feedback (internal and external); Fosters quality focus in others; Improves processes, products and services; Continually works to improve supervisory skills.

Strategic Thinking--Develops strategies to achieve organizational goals; Understands organization's strengths & weaknesses; Analyzes market and competition; Identifies external threats and opportunities; Adapts strategy to changing conditions.Please send qualified resume to:

lwertman

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