Marketing Manager

2 weeks ago


Industry, United States LEE KUM KEE Full time

**ABOUT THE COMPANY**

Founded in 1888, Lee Kum Kee, a Hong Kong-based global food company, specializes in creating condiments and sauces that promote Chinese cuisine worldwide. With more than 200 products to choose from, Lee Kum Kee takes the mystery out of cooking authentic and delicious Asian foods in the comfort of your kitchen. Lee Kum Kee is committed to providing authentic and innovative condiments and sauces featuring the highest quality ingredients. Armed with a unique management culture, stringent quality control, superb and innovative products, coupled with the century-long brand reputation, Lee Kum Kee has achieved unanimous recognition and won numerous prestigious awards.

Lee Kum Kee (USA) Inc., a division of Lee Kum Kee International Holdings Ltd., has its headquarters and manufacturing facilities in Southern California with more than 300 employees. We are looking for the best and brightest talents to join our company and work together to bring the next level of success

**BENEFITS**
- Medical, dental, life insurance covered by the company
- 401(k) retirement plan with company match
- Two (2) weeks vacations
- Ten (10) paid holidays
- Hybrid work schedule available (for eligible positions)

***

**KEY RESPONSIBILITIES**:

- Develop and execute brand strategies that align with business goals and drive brand awareness (TOMA), loyalty (Household Penetration) and brand equities registration (Brand Health Tracking).
- Manage all aspects of brand marketing, including consumer aspiration understanding, brand story and creative adaptation and development, and brand ambassadors / endorsers / collaboration strategy.
- Develop and implement public relations strategies to increase brand visibility and credibility.
- Oversee the development of branding initiatives, including advertising, promotions, and events.
- Monitor and analyze brand performance and adjust strategies as needed to improve brand equity and drive business growth.
- Collaborate with cross-functional teams, such as Sales, Global Marketing and Corporate Affairs, to ensure effective execution of branding initiatives.
- Manage branding budgets and ensure timely and effective use of resources.
- Stay up-to-date with industry trends and best practices in brand management and public relations.

**COMPETENCIES**
- Problem Solving
- Drive for Results
- Managing & Measuring Work
- Building Effective Teams
- Motivating Others

**SUPERVISORY RESPONSIBILITIES**

This job will not have supervisory responsibilities initially. As business continues to grow and team continues to expand, might have managerial responsibilities in the future. Supervisory responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.

**QUALIFICATIONS**

To perform this job successfully, an individual must be able to perform each essential function satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

**EDUCATION, SKILLS and/or EXPERIENCE**
- This position requires a Bachelor’s degree in marketing, Business Administration or related discipline from an accredited university/college.
- Minimum of 5 years of experience in brand management, public relations, or branding for consumer packaged goods, preferably in the food industry or at a Fortune 500 CPG (consumer packaged goods) companies or reputable CPG advertising agencies; plus 2+ years related experience in a managerial role.
- Proven track record of successfully developing and implementing brand strategies that drive business growth.
- Strong understanding of brand management principles and best practices.
- Experience working in multinational corporations while utilizing change management skill in a dynamic, fast-paced, innovative environment.
- Strong strategic thinking and analytical skills, with the ability to translate business goals into effective marketing strategies and analyze data to make data-driven decisions.
- Excellent written and verbal communication and collaboration skills.
- Ability to manage multiple projects simultaneously and work in a fast-paced environment.
- Strong strategic and analytical thinking with solid “CAN-DO” attitude.
- Pursue innovation and change with a mindset of continuous improvement.
- Excellent leadership skills to drive non-reporting teams to work toward the common goal.
- Exceptional ability to develop and cultivate strategic relationships.
- Strong presentation, organization, and time management skills.
- Ability to organize, set priority, manage and measure work.
- Ability to make timely decisions, handle multiple projects, work under pressure, meet all deadlines and be flexible in work schedule.
- Ability to work within an integrated operati



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