Manager, External Affairs

2 weeks ago

Chicago, United States McDonald's Corporation Full time

**Company Description**
McDonald’s is proud to be one of the most recognized brands in the world, with restaurants in over 100 countries that serve 70 million customers daily. We continue to operate from a position of strength. Our updated growth strategy is focused on staying ahead of what our customers want and realizing further growth potential. Our relentless ambition is why McDonald’s remains one of the world’s leading corporations after almost 70 years. Joining McDonald's means thinking big and preparing for a career that can have influence around the world.

At McDonald’s, we see every day as a chance to create positive impact. We lead through our values centered on inclusivity, service, integrity, community and family. From support of Ronald McDonald House Charities to our Youth Opportunity project and sustainability initiatives, our values keep us dedicated to using our scale for good: good for our customers, people, industry and planet. We also offer a broad range of outstanding benefits including a sabbatical program, tuition assistance and flexible work arrangements.

We are enjoying the flexibility of a hybrid work model, in which employees spend part of their week connecting with co-workers in our state-of-the-art headquarters. Located in the booming West Loop of downtown Chicago, it's set up to be a global hub that cultivates collaboration:

- Take a class at Hamburger University
- Sample future items in our Test Kitchen
- Utilize the latest technology to connect with your team around the globe

We are an equal opportunity employer committed to the diversity of our crew members, staff, operators, and suppliers. We promote an inclusive work environment that creates feel-good moments for everyone.

We are enhancing the Global Communications function within the Global Impact Team to advance how we tell the incredible stories of our business, brand and impact

The Manager of External Affairs (Impact Communications) is part of the Global External Affairs team that develops coordinated communications and media engagement strategies to deliver McDonald’s Accelerating the Arches business strategy and strengthen the brand through advocacy and action across the two Impact priorities of People and Planet. The Manager reports to the Senior Manager for Impact Communications. Primary responsibilities include leading media relations, partner engagement and executive insight to advance McDonald’s People & Planet priorities. For Planet, this would include initiatives linked to programs such as net zero, circularity, regenerative agriculture, renewable energy, and for People this would include programs like diversity, equity and inclusion (DEI), employment opportunity, workforce and community efforts.

In addition to following McDonald’s policies and procedures, principal accountabilities include, but are not limited to:
**Strategy & Planning**
- Help lead third-party relationships with priority NGOs, SMEs, industry, suppliers, and partners as related to projects/initiatives.

**Proactive Storytelling & Narrative Management**
- Use insights and knowledge of business priorities and reporter interests to identify proactive earned media moments and pitch/place breakthrough stories for targeted audiences.
- Complete executive visibility and thought leadership plans for Impact-focused moments such as international climate meetings/convenings, ESG breakthroughs, Purpose & Impact Reporting, etc.
- Collaborate with Impact peers and cross-functional business partners to implement integrated communications campaigns in support of key business breakthroughs.
- Constantly mines for potential news angles and data to support opportunistic storytelling, and maintain McDonald’s corporate narrative related to People & Planet.
- Drafts communications materials, including but not limited to: media strategies, key messages, press releases, statements, question and answer documents and owned assets.
- Supports reactive media relations and issues management for Impact initiatives, develops risk and leak mitigation strategies to protect the business and/or influence the landscape for optimal storytelling.
- Helps establish new and maintain existing media relationships on behalf of McDonald’s.

**Cross-Functional Coordination**
- Collaborates with global and regional/market Impact and communications partners to serve and advance global Impact initiatives.

**Qualifications**
- 7+ years of experience in agency and in-house roles.
- Experience working on programs related to sustainability and social impact.
- Familiarity with emerging media platforms and history of working directly with top tier media.
- Experience managing integrated communications plans via myriad channels.
- Crisis and issues management experience.
- Experience managing partner agencies.

**Additional Information**

Nothing in this job posting or description should be construed as an offer or guarantee of employment.

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