Performance Marketing Specialist
2 weeks ago
Positive Summary
Are you the right individual to manage our $1 million marketing budget using Google Ads, YouTube Ads, Facebook Ads, and Bing Ads?
PLM is looking for a capable and dynamic Performance Marketing Specialist to be responsible for marketing analytics and reporting, SEO strategy, conversation optimization, Google Ads, Meta/Facebook Ads, etc. In order to be successful in this role, you are extremely attention to detail, tech savvy, analytical, precise, and excellent communication skills. Previous experience in a relevant role is a must.
About PLM (Private Label MFG)
Mission
Our mission is to provide car enthusiasts with the best-value performance parts. Founded in 2005, Private Label MFG is a leading automotive parts design, engineering, manufacturing, e-commerce company.
Core Values
- We are committed
- We are results driven
- We are transparent
- We are humble
- We are adaptable
Qualification:
- Degree in marketing or related field.
- Minimum of 3+ years of experience in related field.
- Expert in e-commerce marketing and social media platforms.
- Understand and stay ahead of the latest marketing trends.
- Great attention to detail with excellent writing and communication skills.
- Driven, self-motivated, "whatever it takes" mindset.
- Honest, punctual, committed to perform.
- Ability to meet ROAS targets and project deadlines.
- Strong analytical skills with data-driven thinking.
- Understand the difference between ROI and ROAS.
- Understanding of SEO and CRO is a bonus
**Responsibilities**:
- Manage Google Ads and Facebook/Instagram Ads.
- Good understanding of Bing and YouTube Ads.
- Deep understanding of Google/Youtube Ad Platform.
- Deep understanding of Facebook/Instagram Ad Platform.
- Experience optimizing landing pages, improving website SEO.
- Understand and execute A/B testing, yielding higher conversion rate.
- Use of analytics software and marketing automation tools.
- Works with our video content creator for creative Ad copy that converts.
- Seek out and collaborate with online influencers.
- Seek out additional opportunities (lead generation) for Sales Team.
- Reports to our CEO for the weekly meeting, with reports.
Competitive base salary + performance based bonus, Health Insurance, Paid Time Off, and 401(k) with employer match are some of the compensation we offer.
If interested, please send your resume.
Pay: $48,000.00 - $96,000.00 per year
**Benefits**:
- 401(k)
- Health insurance
- Paid time off
Schedule:
- Monday to Friday
**Experience**:
- Google Analytics: 3 years (preferred)
- Facebook Advertising: 3 years (preferred)
Work Location: In person
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