Brand Marketing Manager
3 weeks ago
**Brand Marketing Manager - (B2B Tech) | Billerica, MA | Hybrid work model with 2 days in-office and 3 days remote | Full Time | $80,000**
We are the premiere provider of enterprise-class dynamic visualization solutions to many of the largest retailers in the world. As we continue to expand our market presence beyond retail and enhance our brand reputation, we are seeking a talented Brand Marketing Manager to join our marketing team.
Reporting to the Director of Marketing and Communications, the Brand Marketing Manager will play a pivotal role in defining and disseminating LiquidPixels message to the world through written, visual, and experiential mediums.
This role will work alongside our Growth Marketing Manager in developing and executing strategic marketing initiatives to drive brand recognition, generate leads, and support sales efforts.
**Are you the right person for the job?**
**Qualifications**:
- Bachelor's degree in Marketing, Communications, Graphic Design or related field
- 3-5 years of experience in corporate or brand marketing, preferably in the B2B technology sector
- Excellent written and verbal communication skills, with a keen eye for detail and proficiency in crafting persuasive messaging that appeals to a sophisticated and technically savvy audience
- Strong project management skills with the ability to prioritize tasks, meet deadlines, and manage multiple projects simultaneously
- Proficiency in graphic design tools such as Adobe Creative Suite (Photoshop, Illustrator, InDesign) is preferred
- Experience working in HubSpot is a plus
- Demonstrated ability to work effectively in a collaborative team environment and influence cross-functional stakeholders
- Analytical mindset with experience in using data-driven insights to optimize marketing strategies and improve ROI
**What will your role look like?**
- Collaborate with cross-functional teams to develop and prioritize our content roadmap to align marketing initiatives with business objectives, product launches and sales goals
- Refresh and manage the company's brand identity, ensuring consistency and adherence to brand guidelines across all marketing collateral
- Conduct market research and competitive analysis to identify market trends, customer needs, and opportunities for differentiation
- Utilize analytics tools to measure and analyse the effectiveness of marketing campaigns, optimize performance, and provide regular reports to management
- Manage and execute the creation of visually appealing and engaging marketing materials including graphics, sales enablement tools, presentations, and more
- Oversee and provide guidance to external creative resources as needed
- Stay informed about industry trends, emerging technologies, and best practices in B2B marketing to continuously improve marketing efforts
**What can you expect in return?**
- Hybrid work model, with 2-days in the office and 3-days working from home
- Comfortable, fully equipped office space
- Flexible hours
- 11 total paid holidays, 3 of which you choose
- Paid vacation and sick time
- Paid volunteer time
- 401k with employer match
- Medical, dental, and vision coverage with significant employer contribution
- Employer paid short and long-term disability, and life insurance
- All employees are encouraged to take training as part of their development goals, and we also support any of our employees that wish to continue their formal education
Joining our team offers an exciting opportunity to contribute to the growth and success of an established organization providing valuable enterprise-level visualization solutions in conventional and evolving worlds of AI and special computing.
Pay: $80,000.00 per year
Work Location: In person
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