Communications Media Manager

4 weeks ago

Chandler, United States Chandler Unified School District Full time

**CHANDLER UNIFIED SCHOOL DISTRICT JOB DESCRIPTION**

**CLASSIFICATION**:
**JOB TITLE**:COMMUNICATIONS MEDIA MANAGER**

**REPORTS TO**:
**SALARY: GRADE 123**

**Job Goal**:
The Communications Media Manager is a senior-level technical position requiring specialized training in the design and conveyance of web and social media content to reach a broad range of audiences and promote the services and initiatives that support school districts and enhance student engagement. The Manager supports the district’s digital communications strategies by conceptualizing, preparing, and producing online solutions and assuring a social media presence. The Manager also supports the Executive Director in building relationships with external media.

**Minimum Qualifications**:

- Bachelor degree in marketing research, advertising or media communications
- Three years progressive experience participating and coordinating strategic communications
- Working knowledge of the best practices, techniques and processes associated with the design, activation, distribution, and oversight of social media accounts and websites
- Working knowledge of marketing communications, video, media branding, social media, and public information concepts.
- Creative, visualization editing and program development skills. Knowledge of procedures for organizing, sequencing and staging communication events, contests and ceremonies
- Requires well-developed language and writing skill to prepare written scripts, speaking points and professional correspondence
- The ability to identify, design, organize and sequence steps supporting external communications media
- Requires the specific ability to work with district and site-based administrators, teachers, and students in supporting efforts to present information and materials over social and learning newtworks
- Must possess valid driver’s license

**Core Job Functions**:

- Plans, organizes, and coordinates marketing and creative media services that can be used to outreach and keep the community engaged and informed. Uses best practices to aggressively market the District to prospective and current students, families, and alumni.
- Plans, coordinates, and participates in developing content creation and distribution strategies and processes for communications through social media, web presence and local media. Oversees and integrates the work of media production specialists, media design artists, and content editors so that communications and messaging is distributed effectively to the district’s target audiences.
- Analyzes and reports on relevant information from social media metrics and key performance indicators to assist with developing social media and web strategies. Comparing metrics with data from other sources for comparing current and emerging trends.
- Works with external media outlets as partners for reaching the community in areas such as and not limited to pitching stories, answering queries, and coordinating interviews.
- May prepare and review press releases, public service announcements, photographs, and other media materials on a regular basis.
- Works with Marketing Manager to gather information from the departments, school sites, and individuals for use in preparing communications releases promoting the District. This includes working with other district departments including athletics to enhance and grow positive media coverage.
- Confers with administrators and staff to generate concepts and communications objectives, convey web and social media standards and rules for privacy, and assist with designing branding identity, visual content and marketing channels.
- Oversees training of site and department staff responsible for updating web page content such as contacts, calendars, and events. Conveys standards on content and web etiquette.
- Coordinates and participates in developing distribution strategies and processes for disseminating communications and marketing tools through social media.
- Coordinates and participates in integrating video content into websites and pages that contain consistent formatting.
- Coordinates, prepares, sequences, and facilitates production aspects of special events and conferences that may occur on evenings and weekends. May prepare multimedia presentation for broadcast of academic and non-academic processes and materials.
- Conducts periodic research of industry trends in media communications and operations of other entities.
- Assures that all materials used by the district have the appropriate permissions, clearances, rights, and releases, and comply with legal requirements. Assures that all productions and content comply with ADA requirements for size and close captioning.
- The position requires in-depth knowledge of the best practices, techniques, and processes associated with the design, activation, distribution, and oversight of social media content to targeted audiences.
- Requires working knowledge of marketing research sufficient to un

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