Director of Global Media Relations and Reputation

2 weeks ago


Arlington, United States The Nature Conservancy Full time

**OFFICE LOCATION**:
Arlington, Virginia, USA

LI-REMOTE
PDN

**WHO WE ARE**:
The mission of The Nature Conservancy (TNC) is to conserve the lands and waters upon which all life depends. As a science-based organization, we develop innovative, on-the-ground solutions to the world’s toughest environmental challenges so that people and nature can thrive. Our work is guided by our values, which include a commitment to diversity and respect for people, communities, and cultures. From a rewarding mission to career development and flexible schedules, there are many reasons to love life #insideTNC. Want to know more? Check out our TNC Talent playlist on YouTube to hear stories from staff or visit Glassdoor.

**WHAT WE CAN ACHIEVE TOGETHER**:
The Director of Media Relations and Reputation’s role is to advance the global priorities of the organization by setting and implementing media relations strategies that support the delivery of the organization’s 2030 Goals. The Director is the top media strategist for the organization, and is responsible for developing and overseeing the implementation of earned media strategies across top-tier U.S. national and international media outlets, working in close collaboration with staff across teams and at all levels of the organization.

They will manage and lead a dispersed team of dedicated and creative PR professionals to drive TNC’s reputation and influence with key audiences, through the placement of stories, quotes and spokespeople that highlight TNC’s projects, programs, and people to top-tier media around the world. They should have a proven track record in effectively and compassionately leading a successful team that delivers strong results. This will come with extensive experience developing and executing media relations strategies and campaigns, media trainings, and an extensive network of journalist contacts.

They are an advocate for the value of strategic earned media in support of an organization’s goals, and will have strong executive presence and diplomatic skills.

In addition to developing media strategies, they also oversee the organization’s crisis communications and reputational risk functions, serving as an advisor and main spokesperson on media inquiries that may pose a reputational risk to the organization. They are a point of contact for colleagues across the organization on providing guidance and counsel on key issues.

**WE'RE LOOKING FOR YOU**:
The Director of Global Media Relations and Reputation provides direction and leadership for the Global Media Relations team. They are responsible for developing, leading, implementing, and measuring global media relations strategies to drive influence and build TNC’s reputation in support of top organizational priorities, the Marketing and Communications (MAC) divisional strategy and the delivery of TNC’s 2030 Goals. The role also oversees reputation management and crisis communications, supported by a team of two specialists. This position is a member of the Global Marketing and Communications (GMC) leadership team and reports to the Senior Director, Global Marketing and Communications.

Serves as a member of the Global Marketing and Communications management team.
- Designs and directs complex and diversified projects, drives collaboration and coordinates the work of other professionals, ensuring program accountability.
- Collaborates with executive and senior-level stakeholders in order to make-decisions and determine courses of action, often on highly sensitive issues and in time-limited situations.
- Leads the crisis management process, and is the primary touchpoint for the executive leadership team.
- Leads team of PR professionals
- Develops and manages budget, evaluates results and evolves strategies.
- Acts independently within broad program goals.
- Leads strategic initiatives through collaboration with senior level stakeholders to enhance overall performance in accordance with short
- and long-term objectives.
- Sets, meets and reports against strategic goals and objectives.
- Serve as mentor/advisor to communication and media staff throughout organization.

**WHAT YOU'LL BRING**:

- Bachelor’s degree in related field and minimum 10 years related work experience or an equivalent combination, including at least 3 years’ experience at a senior management level.
- Experience developing communications, media and engagement strategies and measuring results.
- Writing, presentation, communication, mediation and negotiation skills
- Experience cultivating and managing relationships with senior level executives, Board of Trustees, Board of Directors and/or national media contacts.
- Experience in program management, including broad financial responsibility and measuring results of strategic plans.
- Experience managing a multidisciplinary team.
- Experience fostering an environment of creativity and professional growth.
- Experience designing, directing and implementing multiple project



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