Programmatic Media Specialist

3 weeks ago

Lake Forest, United States W.W. Grainger Full time

**Work Location Type: Hybrid**

As a leading industrial distributor with operations primarily in North America, Japan and the United Kingdom, We Keep The World Working® by serving more than 4.5 million customers worldwide with products delivered through innovative technology and deep customer relationships. With 2023 sales of $16.5 billion, we’re dedicated to providing value for customers, fostering an engaging culture for team members and driving strong financial results.

Our welcoming workplace enables you to learn, grow and make a difference by keeping businesses running and their people safe. We’re looking for passionate people to join our team as we continue leading the industry over our next 100 years.

The Programmatic Mass Media Specialist will support the Manager of Mass Media on day-to-day mass media strategy development, budget planning, campaign activation, optimization, analysis, and reporting. The Specialist's primary focus will be on monitoring delivery pacing, validating performance trends at a monthly level, and providing insights on quarterly trends, which will lead to optimization recommendations.

**You Will**:

- Manage the data validation and analysis of LTV, CTV, and streaming audio by tracking, reporting, and analyzing all delivery against plan metrics.
- Prepare and provide Mass Media performance reports, data analyses, and proposed action items to internal and external teams
- Provide insights and campaign optimization recommendations on monthly and quarterly performance trends.
- Monitors delivery pacing across all Audio & TV core campaigns and tests, providing weekly updates.
- Support testing initiatives as determined by the Mass Media Manager
- Lead development of supportive Audio campaigns as determined by the Mass Media Manager

**You Have**:

- 1-2 years of hands-on experience with campaign management
- Solid understanding of mass media and optimization levers a plus
- Excellent analytical skills, including experience reviewing campaign performance results and making recommendations for future action.
- Proficient in quantitative analysis / analytical thinking with proven ability to translate analysis into actionable and valuable insights.
- Strong project management and time management skills with attention to detail and focus on quality of results are essential to balancing multiple projects and deliverables.
- Proven experience leading campaign initiatives from start to finish - including planning, launching, optimizing and reporting

Grainger is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, or protected veteran status.

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