Channel Marketing Associate
4 weeks ago
Description**:_Love to make, create, innovate or inspire?_**_Then you would love working at Pentel of America_**_We have a long-established tradition of supporting self-expression and creativity, exploring boundaries and innovating new writing instruments and art supplies - all while promoting good planet stewardship._**_If these sound like things you value, we probably should be working together.:
- )_** Compensation**: $26.00 per hour
**Core business hours**: 8:30 am - 5:00 pm, 7.5 hour daily work schedule (flexibility to work overtime when required)
**Benefits**: Medical, Dental, Vision, Life Ins. AD&D, Sup. Life, Vacation, Sick (6), 401K, Holidays (12)
Primary role is to create customized channel and customer promotions, products and packaging (based on understanding of channel shoppers and customers) and associated sales presentations/collateral for customer sell-in by account Sales Managers.
**Essential Duties**:
- Product/Package Opportunity Analysis. Conduct market product and packaging “gap analysis” (using syndicated data and visual store checks) to determine opportunities at individual accounts.
- Product Packaging/Program Customization. Development of channel, customer customized programs and packaging configurations with assigned members of the Sales Team through Oracle processes. Manage and generate proposed new item samples and mock ups as it pertains to assigned channel of the business working with outside vendors and Pentel Buyer.
- Profitability Analysis. Analysis of new items and displays for cost and profitability in a specific customer or channel per company profitability goals.
- Project Management. Manage projects from idea to commercialization interacting with cross-functional team using company project management system.
- Packaging and Display Execution. Develop and manage execution of proposed new item mixes and new custom displays including graphics, spec information, product mix, item#, and UPC.
- Sales Collateral Development. Develop sales collateral to help sell-in of new programs, products and promotions.
- Sales Partner Collaboration. Partner with sales team to attend and participate in new product POG and BTS account meetings and other account meetings as necessary.
- Consumer Promotion Development. Participation in strategic development of new promotions, new product mix ideas and participation in new product naming brainstorming meetings.
- Sales Presentations. Assist in development of PowerPoint presentations for sales account meetings and marketing department presentations as requested.
- Cross-Functional Coordination. Coordinate, execute and manage marketing details of account accepted new item and display programs with a wide range of cross-functional departments internally and externally.
- Social Media Platform Team Member/Contributor. Participate/serve in monthly planning meetings (lead by Digital Marketing Supervisor) and contribute to digital marketing calendar product and promotional content + key e-commerce account planning.
- Attendance and punctuality are an essential job duty.
**CONTACTS**:
- Internal: Company-wide
- External: Vendors, Suppliers, Customers
The preceding functions have been provided examples of the types of work performed by employees assigned to this job classification. Management reserves the right to add, modify, change or rescind work assignments and to make reasonable accommodations as needed. Performs any additional duties as required by company management. Requirements:
**Education and/or Experience**:
- Bachelor’s degree (business, marketing or finance preferred)
- Minimum of 2 years’ experience working in consumer packaged goods marketing preferably in a trade marketing position
- Experience with point-of-purchase display development and packaging graphic development
**Knowledge, Skills and General Abilities**:
- Excellent verbal and written communication skills
- Good presentation skills
- Strong analytical and problem solving skills
- Team player
- Detailed oriented & very organized
- Strong ability to track projects and follow up appropriately
- Ability to think creatively
- Ability to interact and communicate professionally with all levels of the organization as well as externally with vendors and customers
**Certificates, Licenses, Registrations**:
- Certificates, Licenses, or Registration in related field
**Other Special Skills and Abilities**:
- PC Desktop knowledge and usage required
- Must be able to meet deadlines and must be very organized
- Ability to multi-task and work on different projects depending on deadlines
- Must be able to speak and present effectively
- Proficiency in Adobe Creative Suite is a plus
- Familiarity with NPD, Nielsen, IRI or other syndicated POS data is a major plus
- Familiarity with Oracle
**PHYSICAL DEMANDS**:
- Sitting for periods of time.
- Dexterity of hands and fingers to operate a computer keyboard.
- Walking or standing for brief periods of time.
- Infrequent lif
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