Associate Director

3 weeks ago

Jersey City, United States iQuanti Full time

Department
- Solutions
- Job posted on
- May 17, 2024
- Employee Type
- Full Time
- Experience range (Years)
- 6 years - 10 years

**About Role**

**Responsibilities**:

- Help drive the quality of our paid digital offering through expertise, advice, and strategic inputs
- Guide analysts in translating strategy into tactics and execution. Oversee execution of plan and day-to-day optimization activities carried out and ensure adherence to set processes and quality standards
- Support the engagement teams who create, implement, track, analyze, and optimize social and display campaigns across the various platforms with best-practice recommendations
- Continually identify automation opportunities across campaigns while driving toward client KPIs
- Conduct campaign analysis and suggest optimizations (creative, targeting, budget, campaign objective, etc.
- Track spending across platforms, monitoring and documenting shifts in allocation from media plans and advising engagement teams where needed
- Perform regular quality assurance/quality control checks on assigned client campaigns to ensure they are running as contracted
- Incorporate relevant new developments and best practices in search advertising to client campaigns - new features, beta products, analysis methodology, etc.
- Recommend changes to existing processes and systems to improve overall workload efficiency and/or performance
- Support Business Development team to suitably position Paid digital solutions to prospective clients and support the development of presales presentation
- Collaborate across teams to integrate display, search, and social campaign
- Provide inputs into weekly reports and performance insights (internally) and detailed monthly and quarterly results (to clients
- Keep abreast with Digital marketing and paid channel industry trends, Meta updates, and best practices and share them with team members
- Have 6 - 10 years of relevant work experience in developing, implementing and managing social media campaigns
- Have planned, executed and optimized full-funnel direct-response campaigns
- Excellent knowledge of Meta, Twitter, LinkedIn, Pinterest, Instagram, Reddit and other social media best practices. Experience of DV360 and/or other DSPs is an added advantage.
- Experience with audience planning (with doing audience and buyer persona research), writing creative briefs and budget prioritization.
- Be proficient across analytics channels and opportunities to leverage analytics in driving impact
- Have performed quantitative analysis with large datasets to infer patterns in data
- Be an excellent project manager, capable of multi-tasking and managing multiple projects
- Be a strong written and verbal communicator
- Be proficient with MS Office (Word, Excel, PowerPoint)
- Bachelor’s degree in marketing/advertising, communications, MIS or statistics preferred

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