Marketing Director

4 weeks ago

Somerville, United States Citizens State Bank Full time

**Supervisory Responsibilities**
- Supervises and manages marketing personnel.
- Responsible for the recruitment and training of staff within the Marketing Department.
- Conducts performance evaluations that are timely and constructive.

**Essential Job Functions and Responsibilities**
- Develop, implement, and manage effective marketing strategies, programs and promotions that build market share and increase customer retention along market segments.
- Responsible for developing annual marketing plan and budget to support marketing strategies and ensures adherence to approved budget.
- Responsible to work with marketing and advertising vendors to develop contracts to optimize the bank’s marketing in a cost-effective manner.
- Position, develop and manage the bank’s website to ensure continued development as an interactive delivery system.
- Creation of interesting content and visually compelling designs for the website and advertisements (electronic and paper) to highlight the products and services offered.
- Contribute to the design, content, and growth strategies for social media.
- Coordinates the bank’s publicity program. Develops press releases.
- Develop, produce, and distribute external and internal marketing communications.
- Manages the bank’s corporate contributions activity and community relations efforts.
- Develops and administers marketing research in accordance with the bank’s marketing plan including analysis and research of return on investment for campaigns, website usage, etc.
- Responsible for product development and enhancement, which may include product analysis, competitive analysis, and product training.
- Maintains the bank’s brand identity, including stationary, merchandising, signage, and all other visual elements.
- Actively makes sales referrals and encourages all segments of the market to use the CSB family of financial services.
- Actively participates in community and civic organizations, as appropriate, to positively reflect the bank and the community.

**Education and/or Experience Requirements**
- Bachelor of Arts or Science degree in business, marketing, advertising, journalism, or related field.
- 5+ years of progressive experience in marketing with a concentration in banking.
- Previous supervisory experience preferred.

**Minimum Typing Speed Required**
- 25 wpm or higher keyboarding speed.

**Language Skills**
- Must be able to communicate thoughts clearly, both orally and in writing.
- Must be able to communicate throughout the organization and to all levels of staff.
- Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition and grammar.
- Bilingual skills desirable.

**Computer Skills**
- Must understand basic principles of graphic design, desktop publishing and personal computing expertise, and basic bookkeeping.
- Proficiency with MS Office products, including Word, Excel, and PowerPoint.

**Organizational Skills**
- Must possess excellent organizational skills.
- Must be able to function well in a multiple project, deadline-oriented environment.

**Other Skills and Abilities**
- Change Management - Must embrace change and see it as an opportunity. Must be willing to express and support management’s ideas to affected staff.
- Managing Work The capacity to outline overall project plans, determine the necessary steps for completion, and delegation of tasks to the appropriate staff to assure the project is finished accurately, on time and within budget.
- Marketing and Advertising Must understand marketing and advertising in a community bank. This includes developing budgets, understanding the optimal media and market research, compliance with bank marketing regulations, completing competitive analysis and the like.
- Product Must understand concepts of banking products. The incumbent will help set product pricing and make recommendations for feature/function changes to help the bank remain competitive and profitable.

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