Marketing Program Manager
2 weeks ago
We have an opportunity to join the Alliance as the Marketing Program Manager in the Communications and Marketing Department. There is one position that can be filled in any Alliance office or remotely for those residing in California.
**WHAT YOU'LL BE RESPONSIBLE FOR**
The Alliance's Communications and Marketing Department is a key supporter of our five-year Strategic Plan. The Marketing Product Manager is an exciting new role within the department, established to assist in the creation and execution of the marketing strategy for our new Dual Eligible Special Needs Plan (D-SNP). D-SNPs provide both Medicare and Medi-Cal health plans to eligible members. As part of CalAIM, the Alliance is required to stand up a compliant D-SNP product by 1/1/2026 for all service areas. This position will play a key role in establishing the foundational marketing elements of the plan, including brand-building and marketing roll-out strategies. In addition, this position will provide ongoing, measurable marketing plans to support the program's growth. This position reports to the Communications and Marketing Director. This position will also collaborate and work closely with other members of the Communications and Marketing Department on an integrated and aligned communications strategy and will assist with other communications content as needed.
**Reporting to the Communications and Marketing Director this position**:
- Manages, plans, oversees, and executes on the Alliance's marketing and communications activities related to the Medicare Dual Special Needs Plan (D-SNP) line of business
- Evaluates the effectiveness of marketing plans and campaigns and monitors industry trends in the marketplace
- Collaborates with internal teams to ensure all marketing materials meet regulatory and other compliance requirements
**ABOUT THE COMMUNICATIONS AND MARKETING TEAM**
We are brand champions, working collaboratively to create relevant, effective and clear marketing communications to support operational goals and promote understanding of our services for the populations we serve.
The Communications and Marketing Department provides expertise and enterprise-wide support for all internal and external communications, talking points and messaging, media outreach, design and branding, copywriting, project communications support, outreach materials, company-wide presentations, and photos and videos.
**THE IDEAL CANDIDATE**
- Has a passion for building marketing communication programs from the ground up, ensuring that plans are measurable and effective in supporting sales goals
- Is a skilled marketer, with a broad skillset in drafting engaging and effective content and visuals that appeal to target audiences
- Has experience in program development with strength in brand-building and successfully creating and executing marketing plans
- Is a highly skilled communicator, possessing an exceptional blend of written, verbal, and presentation skills
- Is skilled at moving work forward, identifying obstacles, meeting tight deadlines and juggling several projects simultaneously
- Is comfortable working in evolving environments and understands change management
- Has the ability to define and communicate issues accurately and timely
- Has the ability to work cohesively in a team-oriented environment and interact with others with diplomacy and tact and thrives in a fast-paced environment
- Bilingual skills a plus
**WHAT YOU'LL NEED TO BE SUCCESSFUL**
To read the full position description, and list of requirements click here.
- **Knowledge of**:
- Marketing concepts, strategies, tactics, and methods of execution
- Methods and techniques of developing and executing marketing plans in a sales environment
- Research, analysis, and reporting methods
- Principles and practices of program and project management
- Survey methods and strategies
- **Ability to**:
- Develop and implement innovative and creative marketing strategies
- Ensure that marketing materials meet regulatory and other compliance requirements
- Manage the development and implementation of projects, systems, programs, policies, procedures, and workflows
- **Education and Experience**:
- Bachelor's Degree in Marketing, Communications, or a related field
- A minimum of eight years of progressively responsible experience in communications or marketing program support or management, which included a minimum of four years of marketing experience supporting sales teams (a Master's degree may substitute for two years of the required experience); or an equivalent combination of education and experience may be qualifying
**OTHER DETAILS**
- While this position is connected to one of our Alliance offices, we are in hybrid remote/in-office work environment right now and we anticipate that the interview process will take place remotely.
- Our Alliance office locations have officially re-opened as of May 2, 2022 and while some employees may work in full-time telecommute schedules, attendance
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