Marketing Analyst

4 weeks ago

San Diego, United States Port of San Diego Full time

**Description**:
**The Port of San Diego is currently going through a class and compensation study and the working title for this position is a Marketing Analyst. **The classification specification associated with this posting is the Marketing/Public Relations Representative.**

The Port of San Diego is seeking an experienced Marketing Analyst to join the Port’s Marketing & Communications team.

Some of the day-to-day responsibilities that can be expected are maintaining baseline metrics for ongoing marketing initiatives and tracking Urchin Tracking Module (UTM) data, testing various aspects of campaign assets including copy, headlines, imagery, and calls to action, and making recommendations based on results that guide future creative decisions year over year. This role will be responsible for maintaining and managing assigned databases, research tools and media tracking software to support marketing and public relations goals and objectives. Examples of relevant systems could include Google Analytics, Adobe Analytics, Shareable, Tubular, Kantar, Scarborough, Tableau, Hootsuite, Google Data Studio, Power BI, etc. This role will conduct competitor, market, audience, and campaign research and provide optimization recommendations and other actionable insights to paid search, paid social, display, and more based on performance data.

GENERAL PURPOSE

Responsible for developing and implementing over-all marketing and/or public relations strategies and plans, as well as campaign
- or project-specific strategies and plans, to meet Port marketing and public relations goals and objectives; plans, organizes, manages, integrates and executes assigned marketing, public relations, community outreach and/or media events; writes and oversees production of a wide variety of marketing and public relations materials; and performs related duties as assigned.

DISTINGUISHING CHARACTERISTICS

A Marketing/Public Relations Representative independently performs the full range of duties applicable to this classification.

Marketing/Public Relations Representative II is distinguished from Principal Marketing/Public Relations Representative in that incumbents in the latter class plan, organize and supervise the work of a section of professional staff engaged in performing marketing, public relations, community outreach and media relations projects and program activities.

**Essential Duties and Responsibilities**:
The following statements are intended to describe the general nature and level of work performed by people assigned to this classification. They are not intended to be an exhaustive list of all responsibilities, duties and skills required of personnel so classified.

1. Executes independent judgment to make decisions in carrying day-to-day responsibilities

2. Assists or participates in developing and implementing marketing and/or public relations strategies and plans, as well as campaign
- or project-specific strategies and plans to meet designated goals and objectives; actively participates in regular meetings with management and contracted advertising and public relations agencies; develops and recommends creative ideas relevant to the Port's mission and strategic initiatives; analyzes and provides input in establishing budget requirements; when assigned to manage a project, monitors and maintains compliance with budget; collaborates with Public Relations and/or advertising firms retained by Port to implement plans.

3. Plans, organizes, manages, integrates and executes assigned marketing, public relations, special and/or media events under general supervision, recommends and determines event concept, design, location, theme, audiences and logo; participates in the negotiation, review and selection of vendors, oversees and directs vendors that provide services, equipment and supplies for the event; plans, organizes and monitors event logistics and develops contingency plans and makes adjustments, as necessary; schedules and secures participation by Port Commissioners and senior management and others; publicizes events; develops and makes presentations during event or plans and oversees presentations by others; serves as Port contact regarding event with media, the public and others; assists other staff on large, multi-faceted events.

4. Provide a supervisory role by providing leadership and direction to the department's intern and administrative staff; direction and guidance to the graphic designer; assist with the management of the advertising agency contract; ensure fiscal responsibility and provide excellent customer service to the department's internal and external customers.

5. Responsible for department budget coordination. This will entail managing the department expenditures, providing reports for management and working with Procurement Services on as many as 50 or more purchase orders.

6. Assists on event production as an audio/visual coordinator, set-up/teardown, volunteer coordination and itinerary plann

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