Performance Marketing Analyst

3 weeks ago

San Diego, United States ESET Full time

Job posting title

Performance Marketing Analyst

Job summary

The Performance Marketing Analyst will be responsible for optimizing and analyzing all digital business activities in ESET's business and consumer markets in the United States and Canada.

Job description

Essential Functions/Responsibilities

  • Responsible for performance review and optimization of all paid media campaigns. Maintains and reports on program performance in North American (US and Canada) markets.
  • Hands on CRO / UX experience using Adobe Target or equivalent web testing platform
  • Develops and drive content improvement initiatives to maximize conversion thru content targeting and personalized user experiences
  • Design, run and evaluate UX tests
  • Conduct multivariate or A/B website tests, aiming to improve overall customer lifetime value.
  • Develop near and long-term paid media campaign strategies, roadmaps, and execute tactics that increase revenue, site traffic, conversions, and ROAS.
  • Grow and optimize our website through testing (A/B and multivariate) with ad copy, landing pages, bid strategies, negative keywords, etc.
  • Communicate and direct Google teams in the US and Slovakia to understand best practices, test new beta solutions, and continuously improve the performance of programs in flight and upcoming.
  • Analyze KPIs and making recommendations that correlate directly to leads and revenue acquisition.
  • Analyze cost per lead, click-through rates, cost per clicks, value of a click in the PPC market, churn, sales attrition, and other trends to make recommendations influencing revenue and operating margins patterns inclusive of return on marketing investment and ad spend.
  • Assists with on-page landing page testing using conversion rate optimization strategies through A/B testing to improve campaign performance.
  • Works with external and outsourced resources in a task and project management role.
  • Work directly with the Conversion Rate Optimization team to recommend a/b tests and identify UX opportunities
  • Performs regular campaign optimization activities to improve performance and maximize ROAS.
  • Performs competitive research to identify opportunities in all digital channels.
  • Manages product feed attributes and changes for syndication to advertising partners and vendors.
  • Work directly with the Affiliate Marketing Manager to recommend new partners and strategize on growth opportunities.
  • Create purchase orders for all media buys and mange the monthly marketing expense report.

Qualifications:

  • Bachelor's Degree required; Business or Marketing preferred
  • 2+ years' experience working in digital marketing/analytics for a company receiving > 25,000 monthly visits or digital marketing agency
  • Google Ads, Google Analytics, or user experience certifications preferred

Knowledge, Skills, and Abilities:

  • Digital agency experience a plus
  • Fundamental knowledge and experience with web analytics tools and interfaces, i.e. Adobe Analytics and/or Google Analytics.
  • Knowledge of Adobe Analytics, Adobe Target, Google Analytics 360, Hotjar and/or similar and recognizable tools
  • Advanced knowledge of HTML / CSS / JS and experience with popular content management systems i.e. Typo3, Drupal, WordPress is a plus
  • Understand algorithmic patterns of online biddable advertising
  • Should hold some combination of the online marketing certifications.
  • Experience working with Excel pivot tables and data manipulation.
  • Knowledge of best practices in performance digital marketing and a proven track-record of delivering qualified traffic from both an acquisition and conversion standpoint.
  • Ability to multi-task and prioritize in a fast-paced and dynamic work environment.
  • A self-motivated individual and organized individual with great attention to detail and focus on quality of results who takes accountability and ownership of his/her own work.

Job requisition

JR-04413 Performance Marketing Analyst (Open)

Primary location

San Diego

Additional locations

Time type

Full time

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