Digital Performance Marketing Specialist

3 weeks ago

Irvine, United States Vista Outdoor Full time

Job Description

Our Adventure Sports brands (Fox Racing, Bell Helmets, Giro, CamelBak, and Blackburn) are seeking an enthusiastic, experienced Performance Marketing Specialist to join our team

As a Performance Marketing Specialist, you will get to do more than just manage online advertisements. You will be responsible for ensuring paid media projects are successfully planned and executed while contributing to the growth of the company via paid media strategies. More specifically, you will be responsible for developing and managing our digital prospecting, engagement, and rider acquisition strategy for the brands. In addition to being a passionate and creative storyteller, this person will be data-driven and enjoy diving into consumer insights to help craft the right messages to the right consumers at the right time. This role will also provide guidance and collaborate with our international markets to deliver a cohesive strategy delivering against global growth objectives.

Reporting to the Senior Manager, Performance Marketing, you will develop and execute digital and paid tactics and handle day to day operations for comprehensive digital marketing campaigns across the Adventure Sports portfolio of brands.

This position is a hybrid role working 3 days a week in our Irvine, CA headquarters and 2 days from home.

**Responsibilities**:

- Verify online presence, promotions, and projects meet brand standards and final approvals.
- Generate and maintain content planners, calendars and or tracking documents; updating as campaign elements shift and new information becomes available.
- Expand consideration efforts including non-brand search, lookalike audiences, and lead generation campaigns to drive qualified inbound traffic and leads.
- Develop and optimize performance marketing A/B testing and targeting plans across consideration and conversion efforts.
- Oversee new visitor A/B testing plans leveraging to optimize conversion rate.
- Stay abreast of latest customer acquisition and performance marketing tools, best practices, and competitive insights. Identify and recommend innovative tactics / channels to drive incremental growth.
- Track and assess performance to budget targets adjusting based on performance.
- Work with agency partners to develop budget mix to align to performance goals.
- Utilize performance, industry trends and opportunity assessments to provide recommendations on budget improvements and potential programs.
- Provide internal and external partners with all necessary sources/materials, facilitate approvals, and communicate back to corresponding parties to ensure all timelines are met. Procure advertisement assets from all parties to safeguard all content is delivered as planned; modify to best practices as necessary.
- Partner with retention marketing on lead generation efforts and new rider marketing opportunities.
- Partner with digital content on keyword optimization strategy to ensure SEO and SEM efforts are complementary.
- Collaborate closely with cross-functional stakeholders (e.g., product merchandising, brand marketing, sales) to define priorities and align on content & communication strategies across all channels, across the full funnel.
- Partner with European digital team to find efficiency and create globally harmonized traffic and customer acquisition opportunities.
- Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs)
- Monitor the effectiveness of campaigns and work with agency partners to implement changes for improvements.
- Use reports to identify trends and optimize tactics and spend based on findings.
- Plan, execute, and measure results via experiments, conversion tests and A/B testing.
- Review conversion points and optimize user funnels.
- Evaluate end-to-end customer experience across multiple channels and touchpoints.
- Participate in SEO research for content creation.

**Qualifications**:

- 3-5 years of experience in the digital marketing space.
- Solid understanding of web metrics, digital analytics, with the ability to generate, analyze and interpret data.
- Experience delivering digital campaigns for consumer products and services.
- Excellent grasp of digital marketing and website KPIs.
- The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study (marketing, communications, digital, business).
- Master of MS Office Suite including Excel and PowerPoint.
- Data-driven and analytical.
- Experience with conversion rate optimization A/B testing tools (e.g., Optimizely)
- Advanced knowledge of Google Analytics, Google AdWords, Facebook Business Manager.
- A strong understanding of the consumer and retail environment and competitive marketplace.
- Should be a motivated self-starter, process-oriented with high attention to detail.
- Ability to work in a fast-paced environment and flexibility to accommodate demanding proje

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