Category Marketing Specialist

1 week ago

Brea, United States Yami Full time

high-conversion**About Yami**:
Founded in 2013, Yami’s mission is to bring the world closer for everyone to experience and enjoy. We make it easy to discover exciting flavors and trending products from Asia. Named Inc. Magazine’s fastest growing start-up on the ”Inc. 500 List.”, we’re committed to connecting people with authentic food, beauty, home, and wellness experiences through our e-commerce platform, iOS, and Android apps.

**Benefits & Compensation**:

- 401(k) matching
- Health insurance
- Vision insurance
- Paid time off (PTO): vacation, sick, and holidays
- Employee discount
- Coffee and snacks
- $50k-$68k

**Summary**:
We are seeking an experienced Category Specialist for the Beauty/ Food/Home team. As a Category Specialist, you will work closely with our merchandisers to maximize the margins and net profit of the assigned brands/products through multiple strategies. These strategies include online promotion events, content marketing, sales forecasting and market analysis.

**Responsibilities**:
Product Strategy:

- Work closely with the purchasing team, collect and provide customer insights to identify new products, and promote new products.
- Be responsible for the health and efficiency of the product line, continuously develop new products, and eliminate low-efficiency products.
- Develop and maintain the product content and price of each product, be responsible for the conversion rate of each product.

Marketing:

- Manage and own the promotional strategy and planning across all channels including iteration, developing a bundling strategy, modeling, forecasting, and post-analysis reporting to inform our decision-making on future programs.
- Maintain the inventory healthy by working closely with purchasing teams, identify slow-moving products, increase exposure and conversion of slow-moving products.
- Work closely with different channels and design teams to deliver high-conversion campaigns and drive category growth.
- Work closely with vendors and brands to deliver high-quality branding campaigns that drive brand awareness.

Customer Experience:

- Continuously improve the customer experience of the category.
- Be responsible for the customer metrics of the category, continuously increase the retention rate and customer frequency of the category.

Project Initiation:

- Initiate projects from conception to completion, demonstrating a proactive and results-driven approach.
- Develop comprehensive project plans, timelines, and deliverables to ensure successful project execution.

Cross-Functional Collaboration:

- Collaborate seamlessly with cross-functional teams to enhance the efficiency of the Food Team.
- Foster strong working relationships with team members, ensuring effective communication and cooperation across departments.

Purchasing Management Exposure:

- Engage in purchasing work scope to gain a thorough understanding of Purchasing Management responsibilities.
- Participate in procurement processes, vendor negotiations, and strategic sourcing activities to contribute to the overall success of the organization

**Qualifications and Requirements**:

- BS/BA major in Business/Marketing
- Minimum 1-2 years of experience in e-commerce marketing
- Creative with strong analytical skills and critical thinking skills
- Familiar with Asian food and cosmetic products
- Proven ability to make data driven decisions and SWOT analysis
- Proficient in using Microsoft Excel, Photoshop, familiarity with SQL and HTML preferred
- Excellent interpersonal skills and team player; able to build positive working relationships with employees and sellers through networking
- Excellent communication and interpersonal skills in bilingual language English/ Mandarin
- Japanese or Korean language skill is a big plus

Pay: $50,000.00 - $68,000.00 per year

**Benefits**:

- 401(k)
- 401(k) matching
- Employee discount
- Health insurance
- Paid time off
- Referral program
- Vision insurance

Schedule:

- Monday to Friday

Application Question(s):

- Will you now, or in the future, require sponsorship for employment visa status (e.g. H-1B visa status)?

**Experience**:

- Category management: 1 year (preferred)
- Purchasing: 1 year (preferred)
- Product marketing: 1 year (preferred)

**Language**:

- Chinese (required)

Work Location: In person

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