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Integrated Marketing Manager, Augmented Reality
4 months ago
**Integrated Marketing Manager, Augmented Reality Responsibilities**:
- Build best in class marketing programs, with a focus on strong connections planning across owned channels, that drive funnel and revenue growth
- Identify marketing opportunities by understanding audiences, the competitive landscape, consumer trends, and product and market data
- Ensure a consistency across territories and consumer touchpoints, in collaboration with marketing managers across the business
- Work closely with Product Marketing, Product Management, Sales and Insights to translate business objectives into marketing strategy to support an ambitious roadmap.
- Demonstrate the effectiveness of marketing investment for the business through both short
- and long-term measurement, across marketing flywheel & performance metrics
- Cultivate collaborative internal partnerships, influence through others, resolve conflict, build alignment, and work effectively across teams to execute strategy
**Minimum Qualifications**:
- 5+ years of experience in a centralized integrated marketing function
- Experience with strategic thinking and bridging industry trends, insights, and community sentiment to plans/briefs
- Experience to develop recommendations and synthesize learnings through consumer, campaign and market data
- Equally demonstrated leading cross functional teams as they are in tactical execution
- Track record of building effective partnerships with Product Marketing and cross-functional teams inclusive of social, influencer, creative, lifecycle, web, retail, and performance marketing
- Demonstrated experience working with media and creative agencies
**Preferred Qualifications**:
- Experience in consumer product categories and brands such as consumer technology, wearables, AR/VR technologies, or culture driven brands
- Experience with global campaigns
- Experience with sports marketing, activations/events, Creators or Public Figures
- Experience working with retailers, especially in Consumer Electronics or Telco
**About Meta**: Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.
