Creative Strategy Manager

1 week ago

New York, United States Thesis Full time

**About Us**

At Thesis, we believe that everyone has the capacity to unlock their brain's full potential. In a world where technology is outpacing human evolution, it's become more difficult to keep pace with the constant stimuli of the world we live in. The result? People are struggling to be present in every part of their lives. That's why we're building an ecosystem that helps people reclaim their focus, starting with nootropic blends to support every kind of brain.

Thesis helps people find the right nootropic blends for their brain chemistry—made from the highest quality, high potency and bioavailable blends at clinically studied dosages—to achieve their goals by boosting brain function and enhancing mental clarity. Thesis has already attracted significant attention, with over $14M raised in venture capital, endorsements from notable healthcare experts and athletes, and is advised by leading neuroscientists from Yale, Penn, and MIT.

As we continue to grow, we're looking for exceptional people to join us in revolutionizing cognitive enhancement. If you're ready to contribute to a pioneering movement that promises personal growth and industry leadership, we invite you to explore a career with us at Thesis.

**About The Role**

As a Creative Strategy Manager, you will interface between our Creative and Growth Marketing teams to drive our creative operating system across Meta, Google, TikTok and new marketing channels for Thesis and Stasis. You'll collaborate to report on results, ensure rigorous and insightful testing, and manage week-to-week and month-to-month strategies and team cohesion. Your role involves idea generation, transforming concepts into actionable briefs, competitive research, iteration, copywriting, and script development. You'll leverage data and insights to optimize creative campaigns, and your attention to detail will help us maintain brand consistency and regulatory compliance across all touchpoints.

**How You'll Make an Impact**:

- **Find Opportunities for Growth**: Report on results and ensure proper testing structure for our paid advertising efforts and beyond. Adapt creative strategy in relation to business needs.
- **Build with the Creative Team**: Conduct idea generation meetings, extract best ideas, and translate them into actionable briefs. Ensure that final briefs are prioritized by impact and converted to a final product as quickly as possible.
- **Manage Strategy**: Develop and manage weekly and monthly strategies, focusing on competitive research, iteration, hooks, value propositions, visuals, and script development with the goal of making a positive impact to performance.
- **Research & Develop Processes**: Work with marketing teams to surface research and develop processes to turn insights into creative requests.
- **Optimize Creative Elements**: Use data and insights to continuously refine, test, and learn, though our paid campaigns.
- **Ensure Brand Consistency and Regulatory Compliance**: Maintain adherence to brand guidelines across all marketing touchpoints.
- **Drive Innovation**: Stay updated on industry trends and emerging technologies to inform and innovate creative strategies.

This role requires a proactive individual with a strong analytical mindset, exceptional communication skills, and the ability to thrive in a fast-paced, collaborative environment.

**We're Excited About Your**:

- 3+ years of experience in creative performance marketing, with a proven track record of successful campaigns on Meta and other paid social platforms.
- Strong analytical skills for data manipulation and uncovering insights, including building dashboards and reporting frameworks. You're likely very familiar and comfortable with Excel, Google Sheets, and tools like Airtable.
- Excellent communication and low-ego collaboration. You're skilled at facilitating productive brainstorms, prompting groups to expose and clarify thinking, helping people feel heard, and gaining buy-in from your teammates. You have experience translating raw ideas into actionable briefs that inspire creative teams and drive tangible business outcomes.
- Proficiency in competitive research, iteration, copywriting, and script development.
- Familiarity with competitive intelligence and paid social tools such as Motion, Foreplay.co, Atria, and more.
- Nice to have:

- SQL & Python skills.
- Systems thinker with the ability to build and accelerate workflows.

**Pay Transparency**:
**A Few of Our Perks and Benefits**:

- Competitive compensation with an exceptionally generous equity package
- Competitive Health, dental, and vision plans (including a 100% covered premium plan for all 3)
- HSA, FSA and pre-tax commuter benefits for parking and transit
- Ancillary benefits through Talkspace, One Medical, Kindbody, Teladoc, Classpass and more
- 401k to help you plan for the future
- Flexible PTO because we respect the need for work/life harmony
- ️ $100 monthly wellness stipend for your wellbeing (e.g. ma

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